Why algorithms are your future and how you can create one

Why algorithms are your

future and how you can create one

@masterstips #DMS2015

Big data requires multiple sources• Population stats • Impressions, traffic, sales • Footfall • Time of year/day• Weather • Customer data • Previous year data• The competition

@masterstips #DMS2015

Google flu trendsGoogle’s flu predictor uses search query volumes to track the spread of influenza.

@masterstips #DMS2015

Big data to predict earthquakes@masterstips #DMS2015

Hurricanes and Pop-TartsSales of Strawberry Pop-Tarts

increased by 7 times prior to a

hurricane.

The biggest pre-hurricane seller was

beer, not water.

@masterstips #DMS2015

Data insights lead to recommendations

@masterstips #DMS2015

Data insights lead to Tesco Vouchers

@masterstips #DMS2015

Data insights lead to playlists

@masterstips #DMS2015

Data insights driveNetflix can even use the data to analyse the most popular elements in movies and use this to create the ultimate movie…

@masterstips #DMS2015

Data insights drive Netflix

@masterstips #DMS2015

The more technology we invent, the more big data we

create.@masterstips #DMS2015

The more big data we create, the more we need bots to

manage it.@masterstips #DMS2015

“Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the past two years alone.” IBM

@masterstips #DMS2015

Car insurers are able to provide a personalised quote in a few seconds

@masterstips #DMS2015

Businesses can track fleets

Black boxes in cars are

popular with insurance

companies.

@masterstips #DMS2015

Cars will soon drive themselves

@masterstips #DMS2015

Technology is coming“In the world that we are creating very

quickly, we're going to see more and more

things that look like science fiction, and

fewer and fewer things that look like jobs.”

Andrew McAfee

@masterstips #DMS2015

Do not fear robots taking your job.Fear your failure to let them.

@masterstips #DMS2015

Consider the humble traffic light

Lights automatically control traffic, 24 hours a day, all over the world.

@masterstips #DMS2015

People used to do that job@masterstips #DMS2015

Automation

Associated Press uses Automated Insights software to automatically write financial reports as stock market data is released.

Financial reports

Computerisation has also reached the area of financial advice.

@masterstips #DMS2015

A person can do one thing at a time

@masterstips #DMS2015

People get tired

@masterstips #DMS2015

Computers versus peopleMulti-tasking, no fatigue*, no breaks, accuracy, repetition, no emotion*Battery life notwithstanding

@masterstips #DMS2015

Think how many man hours Google Analytics saves you

@masterstips #DMS2015

Algorithms are the future of marketing automation.

@masterstips #DMS2015

Collating page data from multiple sources in Apollo Insights

@masterstips #DMS2015

Creating a long-term visibility footprint graph

@masterstips #DMS2015

Advisor algorithms@masterstips #DMS2015

What we call marketing automation today is not automation.

It’s task automation.

@masterstips #DMS2015

Machine learning in our generation will be hampered by the Dunning Kruger

effect@masterstips #DMS2015

Ex-Machina movie@masterstips #DMS2015

… until we teach them to develop their own will to make themselves smarter

How to create an algorithm1. Know what you want to know

2. Write down how you do it manually3. Create a repetitive program that does the

same4. Put your feet up.

@masterstips #DMS2015

Get in touchSteve Masters@masterstips

@VerticalLeap

www.vertical-leap.uk

0845 123 2753

@masterstips #DMS2015