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Cnfidential MarketingXLerator !
B2B(SocialMedia)Marke1ng:TrendsandBestPrac-ces
@NaThomson NataschaThomson CEO,Marke-ngXLerator
Cnfidential MarketingXLerator
TheNext60Minutes
• TrendsinB2BSocialMediaMarke-ng• BestPrac-ces• Discussion(s)
2
Cnfidential MarketingXLerator
“95%ofU.S.Internetbrowsingpopula5onaccessessearchengineseachmonth.
Theymakeanaverageof37searchenginevisits
perpersonpermonth.”
Source:Compete
Cnfidential MarketingXLerator
BuyerCycle:Present“Consumer’sDecisionJourney”
Source:RobinGrant:Thepurchasefunnelisnomore;viaMcKinsey.
Cnfidential MarketingXLerator !
“Youneedtodevelopwaysforpeopletotalkaboutyourproduct,
sothatwordofmouth(WOM)works.”
~McKinseyGlobalMarke5ng&SalesPrac5ce
Source:RobinGrant:Thepurchasefunnelisnomore.
Cnfidential MarketingXLerator
SocialSellingvs.Marke1ng
SalesProfessionalscanusesocialmediato1. Researchprospectsandleveragecontext2. Iden-fyandconnectwithrelevantinfluencers3. EstablishthemselvesastrustedexpertsMarke1ngProfessionalscanusesocialmediato1....
12
Cnfidential MarketingXLerator
Thereareover200factorsGoogleconsidersfortheirsearchranking
• MakeYourWebSiteEasytoCrawlbySearchEngines• MakeyourWebSiteMobile-Friendly&Mobile-Responsive
• IndexYourApp(s)
15Source:Hubspot.
Cnfidential MarketingXLerator16
MobileSearch&Apps
• 64%ofAmericanAdultsownsmartphones• Smartphoneusersspend89%oftheirmobilemedia-meusingmobileapps
• SinceSept.2015,Appleindexesboththeweb&allappsavailableintheiTunesstore
Source:PewResearchCenter:USSmartphoneusein2015.
Cnfidential MarketingXLerator
1. Haveunique&complexpasswords– Tools:1Password,LastPass,KeePass
2. Don’tsharepasswordsbetweenteammembers– Tools:Hootsuite,Sprinklr
3. Don’tstorepasswordsinbrowser/clearhistory4. Changepasswordatleastevery6months5. Don’tclickoneveryURL
– Tools:Zer0Fox,LookingglassScout
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