View 41
Download 0
Category
Tags:
Preview:
Citation preview
MANAGING
Retailer
Wholesaler
CHAPTER 15-
PRIVATE LABELS
WHY? UNBRANDED PRIVATE LABEL
NO SHELF SLOT FEES
HIGHER PROFITS
MANUFACTURING
FIGHT SELECTIVELY Private label
Manufacture
PARTNER EFFECTIVELY
INNOVATE NEW PRODUCTS
SUCCESS FOR PRIVATE LABELS
RAN $100 MILLION INTEGRATED COMMUNICATION PROGRAM
BUILT BETTER QUALITY PRODUCTS
Recommended