We Are Social's Beats by Dre: Building a Social Brand

BEATS BY DRE: BUILDING A SOCIAL BRAND

BEATS BY DRE IS AN ICONIC BRAND, ASSOCIATED WITH SOME OF THE WORLD’S BIGGEST CULTURAL FIGURES

IT WANTED TO KEEP ITS ASPIRATIONAL TARGET AUDIENCE ENGAGED ON SOCIAL WITH MORE THAN

JUST PRE-PLANNED CONTENT

SO WE DECIDED TO GIVE BEATS AN OPINION ON KEY MOMENTS IN CULTURE

WITH THE FASTEST REACTIONS AND THE QUICKEST WIT TO STAND OUT FROM

THE CROWD ON SOCIAL MEDIA

SUPERBOWL 2014

BEATS COMMENTED ON EVERYTHING FROM THE GAME ITSELF TO THE HALF TIME SHOW

#HEARWHATYOUWANT

OUR REACTIVE, SPORTS-FOCUSED CAMPAIGN RECEIVED OVER 10,000 INTERACTIONS ON FACEBOOK

FIFA WORLD CUP 2014

BEATS WAS AT THE FOREFRONT OF KEY MOMENTS THROUGHOUT THE TOURNAMENT

FIFA WORLD CUP 2014

BEATS OWNED SOCIAL CONVERSATION, WITH OVER 20 MILLION VIEWS FOR NEYMAR’S #GAMEBEFORETHEGAME,

EVEN WITHOUT OFFICIAL SPONSOR STATUS

WE TOOK BEATS’ OWN KEY MOMENTS TO SOCIAL, WITH FANS HELPING REVEAL

ITS NEW STUDIO COLOR

@zendaya

@youngvanSFS

@EricLeGrand52

GENERATING OVER 2,000 RETWEETS AND 19.2 MILLION

IMPRESSIONS

AND WE BROUGHT BEATS’ PILLS CHARACTERS TO LIFE BY SENDING INFLUENCERS CUSTOM MADE CHARACTERS

RESULTING IN 40,000 BRAND INTERACTIONS

@NICHOLASMEGALIS @KCJAMES @BOBBYHUNDREDS

WE MADE SURE BEATS WAS ON THE RIGHT PLATFORMS TO REACH ITS

ASPIRATIONAL AUDIENCE

+

WE LAUNCHED ON SNAPCHAT WITH A FULL PLATFORM STRATEGY, RESULTING IN 20,000

FOLLOWERS IN ITS FIRST FEW DAYS

WE REVAMPED BEATS’ TUMBLR, CAPTURING A NEW PREMIUM AUDIENCE

RECEIVING OVER 1,765 TOTAL ORGANIC NOTES THROUGH TUMBLR

OVER SIX MONTHS, WE MOVED THE NEEDLE FOR BEATS’ SOCIAL MEDIA PRESENCE

19!

1,012,647 NEW FANS

128,151 NEW FOLLOWERS

443,400 NEW FOLLOWERS

20!

ALL CEMENTING BEATS’ POSITION AT THE FOREFRONT OF CULTURE