Vodafone

COMPANY FACTS PRESENTATION ON

BY

TPS – A2T3- 42

Y. HEMANTH KUMAR

• Vodafone was launched on 1 January 1985 under the name, Racal-Vodafone (Holdings) Ltd.

• Vodafone Group is a British multinational telecommunications company headquartered in London.

• It is the world’s second-largest mobile telecommunications company. (1st being China Mobile).

• Vodafone owns and operates networks in over 30 countries and has partner networks in over 50 additional countries.

1985-1997 1997- PRESENT

ABOUT VODAFONE

FOUNDERS OF VODAFONE

2007: Vodafone acquires a 67% stake in Hutchison Essar for $10.7 billion.

In the same year company 'Hutch' is rebranded to 'Vodafone'.

2011: Vodafone Group buys out its partner Essar from its Indian mobile phone business.

It paid $5.46 billion to take Essar out of its 33% stake in the Indian subsidiary.

KEY YEARS

HEAD QUARTERS OF VODAFONE

HO : Newbury, Berkshire, England

VISION

To be one of the most trusted companies in the markets.

To enrich customer’s lives through unique power of mobile communication.

Providing customers with innovative, affordable and customer friendly communication services.

Aspire to be the most respected and successful telecommunications company in India.

MISSION

ORGANIZATIONAL STRUCTURE

KEY PEOPLE OF VODAFONE INDIA

ANJALIT SINGH

MARTIN PIETERS

VIROTTO A. CORLO

SUNIL SOOD

FINANCIAL SUMMARY

CUSTOMER SUMMARY

MARKET SHARE

AWARDS

• Recognized as the Most Likeable Brand in the consumer services category in 2011.

• Won the award for Innovation in Retail, at International women leadership forum for Angel (all women) stores across the country in 2012.

• Won the Retailer of the Year in the mobile and telecom category at the Asia Retail Congress 2013.

PRODUCTS

PREPAID CONNECTIONSPREPAID RECHARGE CARDSTOP- UP’SVODAFONE POST PAIDCALLING CARDSVODAFONE PCOMAGIC BOX HANDSETBROADBAND SERVICES

SERVICES

TUNES AND DOWNLOADSENTERTAINMENTSPORTSDEVOTIONALNEWS AND UPDATESASTROLOGYFINANCETRAVEL

Competitors in India

Universal Competitors

MARKETING MIX

PRODUCT

A product with many different features provides customers with happy opportunities to chat, play games , information about travel etc.,

Vodafone live! provides on-the-move information services

PLACE

Vodafone operates over 300 of its own stores.

It also sells through independent retailers.

It also offers online recharges and services to meet every customer at his/her door step.

PRICE

Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users.

Offers various pricing structures to suit different customer groups.

Monthly price plans are available as prepay option.

Vodafone works with icons such as David Beckham to communicate its brand values.

Advertising on TV, bill boards and in other media outlets spreads the image very efficiently.

Developing good public relations by spending press releases to national news papers to explain the ideas.

PROMOTION

MARKETING STRATEGY

The Birth of Zoo-Zoo a special character was created specially to convey a Value Added Services(VAS) offering in each of the new commercials.

HUMAN RESOURCES

With around 91,400 employees Vodafone have a wealth of talent to draw this business forward.

In our people survey, 88% of employees agreed that Vodafone treats people fairly, regardless of their gender, background, age or beliefs.

Sponsorship

Cricket Australia

McLaren Mercedes

The Vodafone Foundation, a charity registered in England, provides grants, using its own funds, to various charitable and not-for-profit non-governmental organizations in India that are eligible to receive foreign contributions and have received the necessary registrations and authorizations under applicable laws of India.

WEBSITE: http://www.vodafone-foundation.in

CATEGORIES IN VODAFONE CSR

STRENGHTS

Maintaining lead market Position.

Delivering Value and Efficiency.

Network infrastructure

Leading presence in emerging markets such as India

Large customer base

Weaker signals of 3G are terminating the loyal customers of Vodafone.

Difficulty in understanding faced by rural population.

Some advertisements have no voice explanations and it is difficult to grasp & understand for the rural people.

WEAKNESSES

OPPORTUNITIES

Comprehensive increase in Mobile users has paved way for Telecom Operators.

Growing global market provides more opportunities to develop in non- Voda areas.

Major intimidation (to make timid) to the brand VODAFONE.

Ads could get lost in major marketing war during promotional events.

Self competition among carriers.

THREATS

Govt. and Legal issues affect the company operations.

Regulation

Infrastructure

Banning of phone in certain circumstances.

Company’s cost capital.

Cost of 3G licenses.

Cost of calls being driven down.

World wide recession.

DemographicsSocial trendsPicture phonesMobile etiquette

3G4GSMS/MMSVideo calling.Data Card.

A N Y Q U E R I E

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