Veggies 2015 From Fresh to Frozen Trend Update

VEGGIES 2015From Fresh to Frozen

Trend Update

Frozen Foods Perceived as HealthfulBetter freezing technology makes consumers think of frozen processed food as natural, fresh, and healthy.

Expect smaller serving sizes in sleeker packages at higher prices with lower sodium, fat and calories.

Source: Euromonitor International, “Frozen Processed Food in the US” (Dec 2014)

Frozen Vegetables: Nutritious & Convenient

Consumer attitudes toward frozen vegetables can rival attitudes toward fresh.

Companies can show frozen vegetables are just as nutritious as fresh and more convenient.

Example: the American Frozen Food Institute’s "Frozen. How Fresh Stays Fresh" campaign.

Source: Euromonitor International, “Frozen Processed Food in the US” (Dec 2014)

Best-Selling Frozen Vegetables

More Steamed Vegetables on Menus in 2015Steamed vegetables will increase by 5% or more on restaurant menus, indicating increased consumer desire for steamed vegetable products for home use also.

Source: "Chefs Reveal Top 100 Foods Trends for 2015" – CSPnet.com

Colorful “It” Vegetables of 2015

• Mini Sweet Peppers• Jerusalem Artichokes• Kale Sprouts• Chard• Carrots• Cauliflower• Sweet Potatoes• Jicama• Tomatillo• Peppers: shishito, padron & habanero

Source: "The Top 8 Food & Beverage Trends for 2015" – Virtual-Strategy.com

Cooked Vegetables, Old-World Techniques

Chefs are adding new flavor to vegetables using old-world cooking techniques:

Skewering and slow roasting beets for

several hours Smoking vegetables to add nuance and

depth—and to use as meat substitutes

Source: "AFCO 2015 Trends Report" – AFandCo.com

Visit DairiConcepts’ trends webpages:DairiConcepts.com/Trends

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