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Presentation I did for the Boston Bar Association - highly tactical and makes use of free and easy to use tools. Leigh McMillan from Avvo and I also presented a modified version of this during the Mass LOMAP SuperMarketing Conference.
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USING SEO TO MAKE YOUR PHONE RING
LeighMcMillan, AvvoConrad Saam, Mockingbird
TRAFFIC MEASUREMENT
Are People Finding You Online?Tool: analytics.google.com
Are People Finding You Online?
Are People Finding You Online?
# of Sessions in last 30 days ___________
What is the Traffic Trend?
What is the Traffic Trend?Tools: analytics.google.com and moz.com/google-algorithm-change
Is Your Traffic Going Up and to the Right? ___________
SEO
AuthorityPagesOn page?
How Authoritative is Your Site?
Tool: opensiteexplorer.com
LOCAL SEO
Does Google Know Where You Are?
Tool: Moz.com/local/search
# of Different Addresses/Businesses___________
Do Your Customers Like You?
# of Reviews on Google Local _________# of Reviews on Yelp ___________# of Reviews on Avvo _______# of Reviews on Bing Local
ON PAGE SEO
On Page Elements
• Title Tags• H1’s• Meta Description
TECHNOLOGY
Do You Have Any Major Technical Problems?
Tool: webmasters.google.com
How Many Errors Do You Have? ___________
IS ANY OF THIS EFFECTIVE?
Is Your Site Attracting Prospects?Tool: analytics.google.com
Are You Getting Phone Calls?Tool: ignite.avvo.com
NON SEO TIPS THAT I COULDN’T IGNORE
The 5 Minute Rule
PPC Advertising Math
$100 ad spend$2 maximum CPC=50 Clicks
2% conversation rate:
Cost per Customer: $100
The Magic Slide
Avvo FindLaw Adwords SEO$0
$200
$400
$600
$800
$1,000
$1,200
$340
$650
$1,100
$158
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