Use your ATM card to target your message

USE YOUR ATM CARD TO TARGET YOUR MESSAGE TO YOUR IDEAL CLIENTIt Doesn’t Cost You a Thing!

Blogging is a fundamental way to attract QUALIFIED leads to your website.

We’ve all heard business Blogs should be: Helpful Valuable Educational Contain Great Content

The question is, who are you writing this content for?

Linking content to your ideal client’s Buyer Persona attracts the right leads.

Think ATM + PIN Audience Terminology Method Plus, your PIN (what you’re all about)

To make a real connection with your readers

CONNECT WITH YOUR IDEAL CLIENT

Getting the ‘who’ right tells your prospects you understand their needs.

Who is your Audience?

What are your ideal clients’ key traits? What are their challenges and/or goals? What are their hot buttons? What are their questions? What do they need help with? How can you help them?

SHARE THE RIGHT CONTENT – WITH THE RIGHT PERSON – AT THE RIGHT TIME

Sharing the right content at the right time draws your ideal client to you.

The Right Terminology connects.

It shows you speak their language and understand their challenges and goals.

It makes it easy for your ideal clients to find you when they are searching for answers.

It is clear and focused. Don’t try and do too much. Answer one question per post.

It recognizes your ideal client needs different information at different stages of their Buyer’s Journey to make the right decision for them.

CONSISTENCY AND CREATIVITY LEAD TO INCREASED ENGAGEMENT

Blog consistently and mix up the delivery methods to engage prospects.

Method of Delivery – Mix it Up!

Make your content helpful AND fun. Most of us can’t manage all social networks. And you don’t

need to. Go where your audience is. Keep it fresh and interesting. Use video, Powerpoint,

infographics, podcasts, etc. Create a poll on your Blog or run a contest. These are terrific

ways to engage readers.

YOUR PIN IS WHAT MAKES YOUR BUSINESS UNIQUE

Keep focused on your ideal prospects and trust they’ll be attracted to you.

Don’t forget your PIN

You are not looking for ALL prospects – just the right ones. Be true to your Unique Selling Proposition (USP). The right

prospects will value what you offer. Focus on your audience. Show them you understand them

and their questions and challenges. Your time is your most precious resource. There will be

always be more opportunities. Stay focused on those you can help today.

HAVE YOU EVER WANTED AN ON-DEMAND MARKETING DEPARTMENT FOR YOUR BUSINESS?Connect with me: On LinkedIn – https://www.linkedin.com/in/sallyorcutt On Twitter – http://www.twitter.com/orcutt21 Email me (sally@stretch4success.com) to subscribe to Free

Marketing Tips & Ideas Visit my website – www.stretch4success.com