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With so many conflicting tips and “best practices” around conversion rate optimization out there, it can seem almost impossible to choose which tactics make sense for your business. In this actionable Unwebinar, Hiten Shah, co-founder of KISSmetrics and Crazy Egg, will show you how to mine your analytics and visitor feedback to build landing pages that will convert your unique audience. You'll learn: - How to use analytics to identify where your landing pages need work - What to do if you don’t have enough traffic to run a proper A/B test - How to get creative and use inbound marketing to test - The best way to get feedback from visitors – especially those who convert! ... plus much more! Hear full webinar with audio here: http://bit.ly/1xSml40
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Hiten ShahCo-Founder
KISSmetrics and Crazy Egg
Thank you for joining us!We’ll be starting in just a few minutes
#unwebinar @unbounce @hnshah
Ryan EngleyUnbounce Director of
Customer Success
The 4-Step Process That Uses Analytics to Increase Conversions
Recording and slides will be emailed
by the end of the week
try.unbounce.com/using-analytics
See how Unbounce can help you
quickly build and publish targeted
landing pages
(without having to code)
Stick around afterwards
#unwebinar @unbounce @hnshah
Ryan EngleyUnbounce Director of
Customer Success
@ryan_engley
JOIN OUR
CHAT
ON
#unwebinar @unbounce @hnshah
JOIN OUR
CHAT
ON
Hiten ShahCo-Founder
KISSmetrics and Crazy Egg
@hnshah
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
A/B TESTING BIG PROBLEM THERE IS
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
You’ve watched your competitors
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
You’ve tried testing everyone’s opinion
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
You’ve hit the limits of your current design
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
You’ve run experiments inspired by blog posts
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
http://kiss.ly/croresources
So you want more of
other people’s tips,
tricks, tactics, case
studies?
Only 1 out of 5 tests win.
4 out of 5 tests cost you money.
$
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
You need to double your win rate!
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Now, we talk about the right process.
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
1. Find pages to test
2. Create a hypothesis
3. Start an experiment
4. Learn from the data
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
1. Find pages to test
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
A simple framework for choosing what to test
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Find pages with high traffic and high bounce rate
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Find pages with high traffic and low conversion rate
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Not enough traffic? No problem!
★ Start with usability
★ Do user testing and research
★ Find ways to get more traffic =)
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Peek by UserTesting.com
2. Create a hypothesis
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Create a detailed hypothesis http://kiss.ly/optdatadna
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Use exit surveys to learn why people bounce http://qualaroo.com
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Use post-conversion surveys to understand why http://qualaroo.com
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Crazy Egg + Unbounce Special Offer http://kiss.ly/crazybounce
Discover the hot and cold spots on your pages.
Learn where to put your CTAs & important elements.
3. Start an experiment
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Prioritize your experiments http://kiss.ly/abpie
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Run sensitivity tests on your landing pages
Sensitivity tests help you learn what your visitors care about and what they don’t.
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Remove images and see what happens
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Remove all social proof and see what happens
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Don’t copy “best practices” blindly
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Learn what works best for you
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
One more thing! Inbound testing.
First start by testing landing page ideas with tweets, Facebook posts & blogs.
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Test landing page content with a blog post
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Tweets help you learn what people like
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Tweets help you learn what content is best
4. Learn from the data
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
Unbounce A/B Testing http://unbounce.com/features/
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
KISSmetrics A/B Testing Report http://kiss.ly/kmabtest
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
KISSmetrics Path Report http://kiss.ly/kmpath
1. Find pages to test
2. Create a hypothesis
3. Start an experiment
4. Learn from the data
#unwebinar @unbounce @hnshah
The 4-Step Process That Uses Analytics to Increase Conversions
try.unbounce.com/using-analytics
Why use Unbounce
to build your landing pages?
Increase your conversion rates
with targeted pages & A/B testing
You’ll get better results
from your campaigns
Quit waiting weeks for your developers
Building pages
with Unbounce is fast
Build, publish and optimize without having to wait for developers or designers
You maintain control of your campaigns
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