Understanding content marketing

CONTENT MARKETING

WHAT IS CONTENT MARKETING?

‘Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.’ Content Marketing Institute

IS IT A NEW TREND?

The term ‘content marketing’ is pretty new but the concept of using storytelling and engaging content to grab the attention of audiences has been around for a very long time.

WHERE DOES AUSTRALIA SIT IN RELATION TO THE ADOPTION OF CONTENT

MARKETING?• Australian’s have embraced it!

• More than 95% of Australians use content

marketing for both B2B and B2C marketing.

• Around 25% of marketing budgets in Australia

are allocated to content marketing.

• 61% of Australian marketers have a plan to

increase their content marketing budget over the

next 12 months.

• Both B2B and B2C marketers in Australia use an

average 12 different content marketing tactics.

Statistics from the Content Marketing Institute

SOME DISTRIBUTION AVENUES FOR CONTENT MARKETING

DOES CONTENT MARKETING HELP SEO OR DOES IT REPLACE IT?

• The simple truth is that content marketing, no matter how much attention it gets, is not going to replace SEO.

However, the two are by no means mutually exclusive!

• As a discipline, content marketing requires certain knowledge of SEO best practices in order to be successful.

• Creating content for the user is important, and you want to make sure this content is useful. You want to become a valuable resource for your clients. But if they can’t find it and don’t see it, what good is your content?

This is where SEO comes into play.

Information from Jon-Mikel Bailey

SOME EFFECTIVE CONTENT MARKETING STRATEGIES?

• Stop selling• Solve a problem• Engage a qualified copywriter • Blog!!• Repurpose content• Embrace videos• Optimise for SEO• Promote through social media sites

Watch our content marketing explainer

FIND OUT MORE ABOUT CONTENT MARKETING

Infodec Communications has developed a number of effective content marketing packages.

Contact us today to find out more:http://www.infodec.com.au/contact-1

Phone: 61 2 9531 5595

REFERENCES• http://contentmarketinginstitute.com/2013/02/australia-2013-content-marketing-research/ • http://contentmarketinginstitute.com/what-is-content-marketing/ • <a href="http://www.shutterstock.com/gallery-809503p1.html?cr=00&pl=edit-00">Twin Design</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> • <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> • <a href="http://www.shutterstock.com/gallery-1598897p1.html?cr=00&pl=edit-00">Alexander Supertramp</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-

00">Shutterstock.com</a> • <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> • <a href="http://www.shutterstock.com/gallery-809503p1.html?cr=00&pl=edit-00">Twin Design</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>• <a href="http://www.shutterstock.com/gallery-809503p1.html?cr=00&pl=edit-00">Twin Design</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a> • <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>• <a href="http://www.shutterstock.com/gallery-762415p1.html?cr=00&pl=edit-00">Gil C</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>• http://www.woodst.com/blog/wood-street-journal/search-engine-optimization-wood-street-journal/is-content-marketing-replacing-seo/ • http://socialmediatoday.com/mark-lerner/2039301/top-7-tips-effective-content-marketing