True Social Experience ENG @Student Startup Camp Tartu University

BioAge: 25Entrepreneur since 8Forklift driver to warehouse managerFrom a dishwasher to the senior chefHead of IT College Student council, ESU, TÜÜLSergeant7Blaze CEOFan of Garage48Participant at Ajujaht (Brainhunt)Member of PMA

Agenda

DiscussionHow to build your strategyBuilding your FanpageActivitiesAds

Social media wikiWhat• Social media refers to interaction among people in

which they create, share, and/or exchange information and ideas in virtual communities and networks.

Why• After psychological and safety needs are fulfilled, the

third level of human needs is interpersonal and involves feelings of belongingness.

• Facebook?

Social Media Strategy

• Who are you?• What are you marketing? • To whom you are marketing to?• How do you relate with your fans?• When and where?• WHY?

Goals• To evolve and expand brand awareness• Provide an engaging / fun / educational experience

for your fans• Drive traffic to website• Promote and organise events the brand is related to• Foster customer loyalty and offer fast customer

service• Find employees

Who is your social media Avatar?

Social Media Avatar

• How does it look like?• Name, gender, age, profession• Where does it live? Family status?• Favourite food, drink, movie, book etc?• Political views?• Does it have a driving license?• What are the most important social topics?• Why should anyone be a fan?

If you don’t know then ASK!

Target audience?• Gender, age, profession• Where does it live? Family

status?• What are his/her interests?• Favourite food, drink, movie,

book etc?• Political views?• Does it have a driving

license?• What are the most important

social topics?• What does he gain?

Fanpage setupFirst fans are your friendsURL – www.facebook.com/username Cover – Call to action, Slogan, ThemeAbout – Affects SEO, must contain the most important

linkTabs – Facebook tab for

Instagram/twitter/youtube/pinterestFree tab builder http://www.thunderpenny.com/ Plan your posts – Pin your most important newsSettings

Posts by others appear on my Page timelinePeople can contact my Page privately.Other people can tag photos posted on my Page.

Use a proper designer

So what to post?Our news Other news Everyones News

About the company and business

Targetgroup interests Lifestyle

Products and services Praise! Praise! Praise!

Industry

The team and events,Behind the scenes

Partners and guides Facts and quotes, top10

Other social media channels

Reposting fan content

Cats & Dogs, Babies, WOW news

http://www.postplanner.com/blog/http://blog.hubspot.com/marketing/content-brainstorming-ht

StructureYou are always storytelling!

Personal introduction – catch pharseExplanation if neccesary

Always finish with a CALL TO ACTIONLike, comment, share, link click, (read), email us

Content – use pictures

Don’t forget to tag EVERYTHING and EVERYONE

When to post?

Time your posts

What is a makes a good post?

• Fresh• Geographically related• Emotional• Topical news• Raises a confict• Affects us all• Stars and prominents

ContestsPlanning

• Target audience• The main message and theme• Easy actions and clear rules• Great prizes• Advertising budget• Measure

Facebook AdsLike Ad

Facebook AdsLike Ad

Boosted posts

Boosted posts

Facebook Adswww.facebook.com/ads/createhttp://www.jonloomer.com/2014/01/20/facebook-image-dimensions/

Like our page

7 Tips1. Post often!

2. Use call to actions

3. Combine different social media platforms – use tabs

4. Use Facebook Ads

5. Plan and time your posts

6. Weekly/monthly contests

7. Look at you insights

Be Social!