Top 16 Vacation Rental Marketing Experts to Follow

Andrew McConnell If you've heard of Rented.com, you’ll probably know that Andrew McConnell is the man behind the site. With years of experience working with some of the largest companies in the world, McConnell is now using his expertise to ensure the sharing economy operates more smoothly and efficiently. Rented.com helps maximize income for VR owners by marketing their properties the right way.

rented.com | @MAMcConnell

Andy McNulty Andy McNulty is the co-founder of both Touch Stay and Guest Hook. McNulty is truly passionate about the VR industry and believes its greatest asset is the personal, one-to-one approaches of owners and managers in their marketing, and both his sites can help them to achieve this.

touchstay.com | @VacaInsiders

Alan Egan Alan Egan is the guy behind the renowned Rent More Weeks website and the more recent project, Bookings Plus 4G (what he describes as “The Bookings University”). With more than a decade of experience managing his own vacation rentals in the Algarve, it’s no wonder the Rent More Weeks vacation rental marketing guides are some of the best on the market.

rentmoreweeks.com | @rentmoreweeks

Alanna Schroeder Using her background as an asset manager for a real estate company, Alanna Schroeder created her business to make life easier for vacation rental owners. The Distinguished Guest is so much more than just a place for Schroeder to share her insights on where to find high quality linens on a budget, it is also a place to read her own stories and advice about managing and marketing a vacation rental home.

thedistinguishedguest.com | @TDistinguishedG

Amy Hinote Amy Hinote is the founder and editor of VRM Intel. Hinote’s professional background lies in finance and marketing and as well as that, she boasts 10 years’ experience in the vacation rental industry. On VRM Intel, Hinote provides insider information and news about the growing vacation rental market.

vrmintel.com | linkedin.com/in/amymutual

Antonio Bortolotti Having been in the tourism sector for over 20 years, host of Vacation Rental World Summit Antonio Bortolotti has hands-on experience developed as a successful VR owner, and he openly shares his expertise on the website Vacation Rentals Secrets. It’s safe to say Bortolotti’s shining testimonials speak for themselves! Catch him at the Vacation Rental World Summit in Barcelona in October, along with Lodgify’s Naveen Sharma and Dennis Klett.

vacationrentalsecrets.com | @VRWorldSummit

Ben Edwards Ben Edwards is the current president of the Vacation Rental Managers Association, a professional trade association of the vacation rental property management and hospitality industries. Edwards’ experience and strong industry relationships, as well as a deep understanding of the complex nature of the vacation rental marketplace, mean he’s a key player in the VR marketing world.

vrma.com | linkedin.com/in/benedwardsweatherbyconsulting

Beth Carson A real estate investor, landlord of 16 vacation rental properties and having written two books on vacation rentals, it’s no surprise that VRFusion’s Beth Carson knows about marketing these homes. She’s also extremely passionate about providing excellent customer service, and helping other vacation rental owners to make their home as profitable as possible.

BethCarson.com | linkedin.com/in/bethccarson

Conrad O’Connell A digital marketing consultant working in the accommodations and hospitality sector, Conrad O’Connell (alias 91Digital) specializes in helping vacation rental and B&B owners to grow their businesses online. O’Connell’s blog covers everything digital/online marketing, and is a must-read for vacation rental owners looking to up their strategies.

91digital.net | @conradoconnell

Damian Sheridan Not only can NeedMoreRentals’ Damian Sheridan help owners optimize their vacation rentals for search engines like Google with his SEO skills, but he can also provide them with marketing advice and strategies for reaching more guests and converting inquiries into bookings.

needmorerentals.com | @damiansheridan9

Heather Bayer Known today for the site, Cottage Blogger, Heather Bayer started her website after realizing that while her bestselling book (Renting For Profit) was still relevant, it didn’t cover all the methods and new ideas that were springing up around vacation rental marketing. Today, Bayer’s hugely successful blog is packed full of articles, downloads and checklists.

cottageblogger.com | @cottageguru

Louise Brace Louise Brace has been on the Rental Tonic team since 2015. Former editor of the Spain-Holiday homeowner’s blog, RentalBuzz, Brace knows a lot about that market specifically. As a vacation rental and destination marketing expert, Louise Brace provides Rental Tonic’s clients with advice on successful VR marketing tactics. Her view is that vacations should be about the whole experience, not just the rental.

rentaltonic.com | @louise_brace

Matt Landau Matt Landau is a vacation rental marketing specialist, and like many of his peers listed here, has real-life industry experience to back up what he posts on his site, Vacation Rental Marketing Blog. Landau’s site provides free advice and articles which are bursting full of useful, practical information and insights for VR managers and owners alike.

vacationrentalmarketingblog.com | @bookmorenights

Mercedes Brennan The founder of 1 Chic Retreat, Mercedes Brennan, certainly knows her stuff when it comes to vacation rental interior design and how to make properties really stand out from the crowd in a saturated market. As well as featuring powerful, successful design tips and tricks, Brennan uses real-life vacation rentals as her examples. Who knows, she might even feature your home one day!

1chicretreat.com | @1ChicRetreat

Thibault Masson The brains behind RentalPreneurs, Thibault Masson originally started the site to keep track of his own market research and vacation rental experiments. Masson now uses RentalPreneurs to share his VR marketing strategies, host explanatory webinars and to help his readers achieve their marketing goals.

rentalpreneurs.com | @TiboStBartsBali

Vanessa de Souza Lage With extensive marketing expertise across the travel and fashion sectors, Vanessa de Souza Lage is now CMO at Rentals United, a rapidly growing distribution platform for vacation rentals. De Souza Lage regularly contributes to the Rentals United blog, and her posts about vacation rental marketing are straightforward, to the point and with realistic, down-to-earth tips and advice.

rentalsunited.com | linkedin.com/in/vanessadesouzalage