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ChoiceStream provides complete solutions for programmatic campaigns. These solutions range from automated audience research through real-time dynamic creative and optimized media buying to persona mapping and insights. Bill Guild will explain how each separate solution works and how they can work together to collect unique consumer data, engage audiences at unprecedented levels, and give Brand Hackathon teams a competitive edge.
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www.choicestream.com Confidential 1
Bill Guild, VP MarktingBGuild@ChoiceStream.com
Tools for Innovation in Interactive Campaigns
Agency Innovation Camp
Creative Media AnalysisPlanning
Qualified Uniques
• Time• Geo• Audience• Placement
• competition• preference• intent
• adapt in real-time• interactive• integrated optimization
• Standard reporting• Advanced insights• Custom analysis
Planner StudiosServer
ConsoleCruncherDMP
Poll-based
Audience
ChoiceStream Modeling
ChoiceStream Data Platform
1. Conquesting Audience
3. Hard-to-Find Audience
2. Immediate Intent Audience
4. Proprietary Audience
Luxury 38%
• Cosmetics• Special Foods• Kids Breakfast/Energy Bars• Children Age 7-9• Lifestages GenX (27-42)• Reading• Back to School
Home-like 14%
• Peanut Butter• HHI $125K - $149K• Kids Candy• Men’s Soap• Electronics• Home Owner• Median Home Value
Budget 28%
• Auto Insurance• Recipes• Investment• Sports• Mail Order• Video Games• HHI $75K-$100K
Friends or Family 20%
• Music• Decision Type – Feeling• Kids Food Storage Bags• Length of Residence < 3 yrs• Carbonated Beverages• HHI $50K - $60K• Gardening
Weather Ads
1.
Profiled Ads
2.
Choice Ads
3.
Reactive Ads
7.
Combination Ads
8.
Live Feed Ads
4.
Localized Ads
5.
Carousel Ads
6.
(Weather + Carousel)
(Choice + Localized)
(blank) Relevant Creative
Purchased Ad SpaceReal-time Creative Optimizer
by Genderand Current Weather
Objective: Identify and reach audiences by specific needs
Approach: Capture individual preferences
Dynamically adjust messaging by preference:
Warranty All Wheel Drive Fuel Efficient
Outcome: Self-declared audiences profiled, and analyzed
Multiple feature awareness
Differentiated website engagement
Preference appropriate messaging
✔
A4 Landing Page
Quattro Landing Page
Warranty Landing PageWARRANTY
ALL WHEEL DRIVE
FUEL EFFICIENT
(blank)
Relevant Creative
Purchased Ad Space Real-time Creative
Optimizer
a Carousel of wagons with the V6O first
View pixel
Waste
PromisingAudience
Incremental Audience• New Audiences• All Performing Content
Brand Audience
Initial Audience• Survey Discovery• Site Look-alikes• Endemic Content
Refined Audience(endemic sites)
Refined Audience• Refined Main Audience• Other Performing
Content
Refined Audience(other sites)
New Audience
Integrate conversational data with the learning system
www.choicestream.com Confidential 10
Bill Guild, VP MarktingBGuild@ChoiceStream.com
Questions
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