Tomorrow's Marketer - Keynote Presentation

Tomorrow’s MarketerChandar Pattabhiram 

CMO, Marketo

@chandarp

Todays World2900Marketing

& Sales Messages Per Day

Buyers are Self-Directing Journeys

66% to 90% of a Buyer’s Journey Today is Self-Directed 

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Marketing is expected to create exceptional brand moments at every customer touch point!

And now…

Tomorrow’s Marketer

Techniques Technology Talent

Tomorrow’s Marketer

Techniques Technology Talent

Monologue Dialogue

Signs you’re delivering

monologues

Batch emailsCold calls

Random adsStatic websites

Demographic-based

Signs you’re delivering dialogues

Triggered emailsWarm calls

Re-targeted adsPersonalized content

Behavior-based

[Panasonic Video]

Acquisition Lifecycle

ACQUIRE GROW DELIGHT

80% of your company’s future revenue will come from just 20% of your existing customers.

55%

12%

33%Customer Acquisition

Customer Retention & Growth

BrandAwareness

Source: McKinsey

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reduction in customer churn rates8%higher average deal size for marketing influenced renewals

111%

Tomorrow’s Marketer

Techniques Technology TalentTechnology

ACQUIRE GROW DELIGHT

INBOUND

ACQUIRE GROW DELIGHT

INBOUND

ACCOUNT BASED

ACQUIRE GROW DELIGHT

[ABM video]

INBOUND

ACCOUNT BASED PAID MEDIA

ACQUIRE GROW DELIGHT

INBOUND

ACCOUNT BASED PAID MEDIA

DIRECT

ACQUIRE GROW DELIGHT

INBOUND

ACCOUNT BASED PAID MEDIA

DIRECTAUDIENCEHUB

ACQUIRE GROW DELIGHT

Tomorrow’s Marketer

Techniques TalentTechnology Talent

Team Structure Talent Mix

TV Print Events MobileWeb Social IOT

Orchestrator

Awareness

Engagement

PurchaseGrowth

Advocacy

THINKER FEELER

DOER

DA VINCI

Never Leave the Side of the Customer.

Thank YouChandar Pattabhiram 

CMO, Marketo

@chandarp