Tom de ruyck communities - 2013

A  Presenta*on  from  the  NewMR  Communi*es  Event  

15  February  2013  

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Event  Sponsor  

Universal  Brands  –  Giving  Brands  Local  Relevance  

Tom  De  Ruyck  InSites  Consul:ng  

Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Fast Growing Economies

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Global Brand Tribes

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Making Brands Locally Relevant

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Leap frogging

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Reverse Innovation

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck

Commercialization

Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Customer Dialogues

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Celebrate Diversity

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Take your Time

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Be Agile

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Lost in translation

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Language is only 10% of Culture

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Motiv(n)ation #1

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

The battle of the screens

#2

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Different Country, Different Story

#3

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Managing Expectations #4

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Playing for Attention

#5

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

How people say things is equally important as what they say

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Meet (y)our New Colleguages!

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Filling our Blind Spots

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Our Eyes and Ears

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck

Bring it to Life

Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

@tomderuyck Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Q  &  A  

Tom De Ruyck, InSites Consulting, Belgium Session 2: Research Communities, March 15, 2013

Sue  York  NewMR.org  

Tom  De  Ruyck  InSites  Consul:ng  

linkedin.com/in/tomderuyck @tomderuyck tom@insites-consulting.com

www.insites-consulting.com

Stay Hungry!

Head of Research Communities