thinkLA Entertainment Marketing Breakfast 2014- George Strompolos presentation

GEORGe STROMPOLOS @GSTROMPOLOS

FULLSCREEN

A NEW CREATIVE CLASS

16-34 YEAR OLDS CREATING CONTENT ONLINE

7% In 2006

77% Today

Source: BBC Game Changers

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EVERY NEW MEDIUM HAS ITS OWN FORMATS

AND its own STARS

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ALEXIS G ZALL CONNOR FRANTA

THE FINE BROS.

GRACE HELBIG

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SHANE DAWSON

AVBYTE

DEVIN SUPERTRAMP

OUR 2ND LIFE

MILLENNIALS (AGE 16-34) ARE CONSUMING

34% Of their video online

500 Videos per month

Source: e-Marketer

53% of millennials would rather give up their sense of smell than their smartphone.

- McCann WorldGroup

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“HOW DO WE REACH MILLENNIALS?!”

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Video Views: 1MM

Drove 10K clicks within the first 7 days to the TFIOS trailer

Drove over 15K clicks overall

103K+ YouTube likes

6K+ YouTube comments

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1. REMEMBER: MILLENNIALS REACH MILLENNIALS

2. BUILD RELATIONSHIPS with the next gen

3. give creative prompts, not scripted talking points

4. authenticity wins: make it personal

5. go beyond the screen & activate IRL (IN REAL LIFE)