Things you must get right for a successful Paid Search strategy

DESCRIPTION

Is your PPC strategy aligned with your business objectives? Are you monitoring the right KPIs? Are you effectively testing and optimising your campaigns? WBS will present the essential elements of a successful PPC strategy, based on one of their most recent challenges: building and managing a centralised search hub for a global P&G brand. Learn how to create an effective campaign structure, track the customer journey and find opportunities to reengage with your prospects. Turn data overload into actionable insights to help you make quick decisions in today’s fast-paced world. Whether you are running your PPC program in-house, or outsourcing, you will surely benefit from this. This talk was presented at ad:tech London on 21/10/2014.

Citation preview