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In restaurant advertising targeted to college students. Media designed specifically for small enterprises in the online and offline space. Benefits: 1. Opportunity to serve relevant local messaging at every outlet 2. Use in-store offers to nudge prospective customers 3. Inexpensive method to reach targeted group Please get in touch us on siddharth@jrny.co.in to know more about The Third Place Media.
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Third Place Media
What is the Third Place?
The Third Place is a social surrounding that exists between the two usual environments of home and college
in a students life.
HOME
The 1st Place The 2nd Place
COLLEGE
The 3rd Place
HANG-OUT
What are the places we are looking at?
Places with inexpensive food and beverages
Places with close proximity to colleges.
Places where students habitually hang out on a regular basis.
Places where the decision to visit is made unconsciously.
The Third Place Media is an in-restaurant OOH media vehicle that lets brands deploy custom, local messaging to the youth.
The Current ScenarioWhat are the current pain points faced in reaching students outdoors?
It’s Expensive!
OOH media is designed for big brands with deep pockets. Smaller brandsdo not have any option but digital to invest in.
Audience Spillover
There is an audience spillover due to broad targeting. Current Emphasis is on “eyeballs” over “individuals”.
Audience Spillover
OOH campaigns have very low engagement with the audience. Usually used to drive awareness for the product.
What Do We Offer?How do we plan to solve these problems and what’s more we offer?
More Accessible
The Third Place Media is going to be open new doors for products with lesser marketing budget. It’s going to be inexpensive.
Better Targeting
Audience profile will be created using the college our outlet is close to.
The Third Place is mostly frequented by students of that particular college- leading to minimum audience spillage.
Use this targeting to deploy custom messaging at every outlet.
Drive Engagement
Ensure greater Call To Action by incentivising particular actions.
For example, Download the Axis Bank Mobile App to get a free coffee at the outlet. Like “(Brand) Page” on Facebook, and your veg burger is on us!
Jrny AdvantageHow does Jrny plan to hold advantage in this media?
Why Jrny?
1. Sign exclusive partnerships with restaurants on a revenue sharing model.
2. Reach audience by coupling The Third Place Media with In-campus on ground activations.
3. Reach students from any particular college.
What’s the impact? What will The Third Place lead to?
More Options For Smaller Brands
The Third Place media gives small businesses a new media to reach their audiences. Traditionally, most of the marketing expenditure goes online.
Apps + Websites
Apps and websites can now market themselves to their core TG. Increase downloads/Hits by handing out ‘real-world’ incentives for performing
virtual actions (Download, Like, etc)
Events Industry
The events industry may tap into this to sell tickets for upcoming events, invite more audience, drive footfalls.
Abhinandan Sridhar
+91 916 735 6210
abhi@jrny.co.in
Siddharth Sharma
+91 9167 095 245
siddharth@jrny.co.in
Abhigyan Arora
+91 787 568 5638
arora@jrny.co.in
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