The global view - Digiday WTF Ad Blocking NYC, 1/14/16

W E L C O M E TO

C O N V E R S AT I O N S S TA R T H E R E .

HI! I’M KIRSTEN

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HuffPost International Senior Strategy Manager Oversee sales strategy, monetization tactics, product development & innovation, product marketing, education and training for HuffPost's 14 international editions.

HI! I’M KIRSTEN

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8+ YEARS OF MEDIA EXPERIENCE

LOWER EAST SIDE RESIDENT

READING, TRAVEL, RUNNING & CATS

Will be right after this Hang in there!

LUNCH.

helping people lead the lives they want

EMPOWER.

THE GLOBAL VIEW A N I N T E R N AT I O N A L P E R S P E C T I V E O N A D B L O C K I N G

200M UNIQUE VISITORS A C R O S S 1 5 G L O B A L E D I T I O N S…

Canada

United States

Quebec

Brazil

United Kingdom

France

Spain

MaghrebMorocco

Algeria

Germany

Italy

Greece

Arabic

Australia

South Korea

India

Japan

… I N F R O N T O F O V E R 6 0 % O F T H E W O R L D ’ S G D P

52%

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+TOP PARTNERS

Top media companies with established

market presence, scale and cultural fit

BRAND, UNIFIED TECHNOLOGY PLATFORM AND DIGITAL BEST

PRACTICESAccess to

leading tech, sales, business development

LOCALRelationships, network,

and influence

GLOBAL OPERATION WITH LOCAL STRENGTH

A global network powered by local

innovation =

HUFFPOST CONTENTCollaboration with leading

online editorial know-how

GLOBAL EXPERTISE + LOCAL KNOWLEDGE

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MACRO & MICRO VIEWPOINTS

Social Media Experimentation

Video First Newsroom Predominantly

Mobile Audience

WELCOME TO THE BLOCK PARTY

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WORLDWIDE ADOPTION RATES CONTINUE TO GROW

36%

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FINDING A BALANCE ADVERTISERSPUBLISHERS

READERS

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AS WE CONTROL LESS, HOW DO WE DO MORE?

A NEW CONVERSATION ABOUT CREATING A QUALITY ENVIRONMENT

FOR USERS

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FRANCE

ITALY GREECE NETHERLANDS

UK SPAIN10% 21% 16%

12% 37% 13%

THE EUROPEAN AD BLOCKING LANDSCAPE

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25%

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A C C E P T B AT T L E B L O C K E X P L O R E

GERMAN LESSONS ANYONE?

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ACCEPT THE BLOCKERS

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BATTLE THE BLOCKERS

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BLOCK THE BLOCKERS

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EXPLORE NEW REVENUE MODELS

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KEY TAKE AWAYS

Ad blockers expose flaws in the global digital ecosystemTHE INDUSTRY NEEDS A NEW CONVERSATION ABOUT CREATING A QUALITY ENVIRONMENT FOR CONSUMERS

MULITPLE INSIGHTS CAN BE DRAWN FROM THE SUCCESSES, FAILURES AND CONSUMER RESPONSES TO THE VARIOUS STRATEGIES TESTED IN EUROPE

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Publishers must take responsibility and reduce demandR E Q U I R E S A T H O U G H T F U L A P P R O A C H T O A D S O N S I T E A N D C R A F T I N G N AT I V E C O N T E N T T H AT M E E T S E D I T O R I A L S TA N D A R D S

The US market is poised to learn from Europe and avoid their mistakes

T H A N K Y O U

C O N V E R S AT I O N S S TA R T H E R E .