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The Future of ConversationsKya Sainsbury-CarterVP, Microsoft Advertising Global Partner Service
“The world and technology are once again transforming.”
“Computers may win at games, but imagine what’s possible when human and machine work together to solve society’s greatest challenges like beating disease, ignorance, and poverty.”SATYA NADELLA, CEO MICROSOFT
The future: Conversations• Natural language between people
and technology• Conversational canvas• Bots and agents
2000s: Mobile• Social• User download
apps from App Stores
1990s: Internet• Search• User “visits”
websites
1980s: PC• Desktop
Conversationsas a platform
The new platform
The new opportunity
More personal way to discover, access, and interact
Developers
Businesses
Individuals
1Humans
2Bots 3 billion
people use messaging and chat apps every day
3Personal digital assistants
Conversationsas a platform
Humans
Personal Digital
Assistants
INTELLIGENCE INFUSED
Bots in Conversational
Canvas
Nearly 1 billion users
WeChat/Weixin reached 697 million MAU by end of 2015
Average revenue per UU more than $7 per year*
Users in China spend 70 minutes per day on WeChat*
How your brands communicate with customers today
WebsiteApp
Building blocks for intelligent services
The Bing Knowledge Graph
Cognitive Services APIs
Microsoft Bot Framework
Rich Conversational Canvases
Cortana
What every brand should be doing now
Use the Bot Framework to write your bot once and run anywhere
Use Bing and Microsoft Cognitive Services to add conversation and intelligence to your bot
Think about how a bot can change your business for the better
Thank you!
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