The #1 Way to Accelerate Your Growth Rate (Without Spending More Money)

The #1 Way To Accelerate Growth Rate

(Without Spending More Money)

Key Kaye

@Kissmetrics

#KissWebinar

@thuelmadsen

HELLO!

I am Kev Kaye.

Founder at GrowthBOKs.com.

We help businesses build, launch and scale a growth process that produces unlimited growth with minimum risk.

You can find me @kevkaye

WATCH WEBINAR RECORDING NOW

What we’ll cover...

1

The #1 Way To Accelerate Growth

2

The Biggest Mistakes That Stunt Growth

3

How To Implement “The #1 Way”

(without spending more money)

Slides (+bonus material) at: growthboks.com/kissmetrics

Ever seen a business that can’t fail?

What do they know that I don’t?

Speed to Validation

Speed to ValidationThe amount of time it takes you to go from idea > implementation > validation.

“...it’s not enough to just get good at accomplishing things. It’s how fast you get good…”

Forbes, 2013. “The Need for Marketing Speed”

“By embracing and applying the power of speed… marketers can immediately improve their impact to the business.”

MarTech Today, 2015

How speed to validation accelerates growth...

Team has idea!

Facebook Ads!

Speed to Validation =

Growth Idea

Speed to Validation =

3 weeks

Implementation

Speed to Validation =

3 weeks 5 weeks

Validation!

Speed to Validation =

8 Weeks

Speed to Validation =

8 Weeks4 Weeks

Speed to Validation

1000 new users at 8 weeks

Speed to Validation

1000 new users at 4 weeks.

Speed to Validation

100%

Speed to Validation

100%

150%

Speed to Validation

100%

150%

186%

Speed to Validation

100%

150%

186%

195%

Speed to Validation

100%

150%

186%

195%

225%

1 Minimizes Waste

Increases Impact2

3 Competitive Edge

Big mistakes that slow speed to validation...

Shotgun Approach

Unorganized Process

No Clear “What next?”

How to increase speed to validation...

Caution: You can grow too fast...

1 Set Up A Process

1 Set Up A Process

2 Run Post-Mortems

2

● Was the idea validated?

● Why did the idea reach this outcome?

● What did we learn about customer?

● What should we investigate further?

● Should we update our roadmap?

Run Post-Mortems

3 Maintain An Idea Bank

4 Prioritize Ideas

4 Prioritize Ideas

● Simplicity

● Impact

● Probability

● Speed

5 Minimum Viable Tests

5 Minimum Viable Tests

1. Minimizes unnecessary investment

2. Produces valuable feedback

1 Set up a process

Maintain an idea bank

Prioritize ideas

Run post-mortems

Run minimum viable tests

2

3

4

5

Review...

Get Expanded Checklist (+slides) at : http://growthboks.com/kissmetrics

LEARN MORE NOW

Discover how Kissmetrics can help you optimize your marketing

Key KayeFounder, GrowthBOKs.com

@kevkayekev@growthboks.com

THUE MADSENMarketing Operations Manager, Kissmetrics

@ThueLMadsentmadsen@kissmetrics.com

Questions?