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Preview:
Citation preview
Hypothesize
DesignTest
MeasureStart here
Revenue per new user
increased by
419%
$-
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
0
20
40
60
80
100
120
140
160
CP
A
LT
V
CPA LTV
First Image:5% Conversion
Rate To
Registration
CVR After
Testing
Multiple
Images:17% Conversion
Rate To
Registration
Ad Image 1
Ad Call To Action 1
Non connected images &
copies on landing page
Using image 1 and call to
action 1 on landing page
Reg CVR 7%
Reg CVR 11%
First Name
Last Name
Password
Phone Number
Company Name
Company Size
7% Overall form CVR to reg
First Name
Last Name
Password
15% Overall form CVR to reg
Company Size
Company Name
Phone Number
First Stage Second Stage
Industry
Industry
New form also enabled reengagement with emails signups
who did not complete registration
0
5
10
15
20
25
30
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day10
Day11
Day12
Day13
Day14
Day15
Day16
Day17
Day18
Day19
Day20
Un
iqu
e S
ale
s
Days after registration
Amount of unique sales / Days after initial registration
Sales after
day 13 flat
lined
Drop in
sales after
Day 3
0
5
10
15
20
25
30
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day10
Day11
Day12
Day13
Day14
Day15
Day16
Day17
Day18
Day19
Day20
Un
iqu
e S
ale
s
Days after registration
Discount
offering
25% off
Discount
offering
50% off
0
50
100
150
200
250
300
0.0%
0.1%
0.1%
0.2%
0.2%
0.3%
0.3%
0.4%
0.4%
0.5%
Month 1 Month 2 Month 3 Month 4 Month 5
Avera
ge S
ale
s P
rice (
US
D)
Co
nve
rsio
n R
ate
To
Tra
nsa
ction
ASP vs Monthly CVR
Conversion Rate To Transaction Average Sales Price
$-
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
$14.00
$16.00
Month 1 Month 2 Month 3 Month 4 Month 5
(US
D)
Revenue / New user
Revenue / New user
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