Tech Talk with Quantcast: RTB: The Connected Opportunity

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RTB: The Connected OpportunityPeter O’Sullivan, Senior Sales Director, Western Regionpsullivan@quantcast.com415-730-1926

2| Copyright 2014 Quantcast | Confidential

About QuantcastThe most effective advertising from the people who really get audiences

Quantcast Measure Quantcast Advertise

Knows your customer’s next move, so you can make yours first.

Measures millions of customer behaviors in the moment.

Directly measuring audiences spanning hundreds of millions of web destinations

Advertising that acts on real-time audience behavior.

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RTB: the connected opportunity

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Key ingredients for success in RTB

Big Data

Real Time Modeling

Real Time Buying

TM

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Quantcast’s solutions are powered by un-replicable assets

We see each U.S. consumer over 800

times per month

800XAccess browsing

behavior of +100M destinations

100MQuantcast sees more

than 245 million U.S. Internet users

245M

“...among the top five data processing organizations in the world...” - Neuralytics

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What happens when the ingredients work together?

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Thank you.

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Peter O’Sullivan, Senior Sales Director, Western Regionpsullivan@quantcast.com415-730-1926