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Target Your Ideal
Client in a World Full
of Lawyers
Today’s speakersLarry Bodine
Attorney, Marketer, Journalist
Editor-in-Chief of The National Trial Lawyers
website.
Editor, LawMarketing.com
Author, LawMarketing Blog
Former Editor-in-Chief of Lawyers.com
John Fisher
Owner and founder of John H. Fisher, P.C.,
focusing on medical malpractice.
Entrepreneur. Selected the national Marketer
of the Year in 2013 by Great Legal Marketing
Author of the Amazon best-selling book, The
Power of a System: How to Build the Injury
Practice of your Dreams.
Presented by The
National Trial Lawyers
Today’s Agenda1. Where clients look when
they are searching for a lawyer
2. 3 Simple Steps to convert website visitors into clients
3. How to Dominate the first page of Google in your local market
4. The truth about search engine optimization and pay per click advertising
5. How to Automate Follow Up with new injury leads…while you sleep
WHERE CLIENTS LOOK When They Are Searching For a Lawyer
Internet is #1 way clients “check out” lawyers
Use the language in TV ads
3 SIMPLE STEPS TO CONVERT WEBSITE VISITORS INTO CLIENTS
When and where you should strike like lightning
Speed of immediate response
matters more than anything else
64% of American adults now own a smartphone
Majority of people spend
more time on cell phone
than computer desktop –
7/15 Smart Insights
How to add value for a personal injury clientElements get your visitors to do what you want them to do.• Register for a free educational program• Attend a webinar• Sign up for your newsletter• Download a whitepaper• Call or email the firm to get something free
HOW TO DOMINATE THE FIRST PAGE OF GOOGLE IN YOUR LOCAL MARKET
Blogging is the “killer app”
• 11-15 blog posts per month generated almost 2X as many leads
• 11-15 or more blog posts per month have 3X more traffic
More Frequent Blogging = More Leads –Hubspot, 2012 & 2015
FrequentBlogPosts
» The more you blog, the
more clients you get –
Hubspot 2012
» Updated 2-3 times per week
» Best length: 300 – 400 words
Blogging is the “killer app”
Two essential messages to put in your online content
“You pay nothing unless we win”“We will take no fee unless we win your case”
• Educate: most people who took a drug don’t know that the adverse event is related.
• 80% of the potential clients for any given Mass Tort never file a claim. One of the primary reasons is they are never aware that they have a claim.
-- John Ray, Mass Tort Nexus
Videos are the moving experience that will put you on the first page of Google• 62% of Google search results include video. - Source: Marketingland
• Video is 50 times more likely to appear in organic search results in
Google than plain text results. - Source: Forrester Research
• People stay 2 minutes longer on your site if you have video. - Source:
Comscore
Videos: a moving experienceClient testimonialLevin & Perconti, Chicago
Beat your competition with new kinds of content
Beat your competition with new kinds of content
Beat your competition with new kinds of content
Live
Streaming
with Meerkat
&
Periscope
Creating a “public service” website
Sponsored by the
Peterson law firm,
Washington, D.C.
The truth about search engine optimization and pay per click advertising
Pay Per Click adverting a great way to throw away a lot of money• Must spend $50,000/week to be competitive• Like amphetamines, only works when it’s running• Rampant click fraudSEO – search engine optimization• On-page SEO should be already built in • Link-building and directory submissions – danger of
link farms, links from bogus sites
How to Automate Follow Up with New Injury Leads…While You Sleep
OLD: An electronic brochure - branding materials
Marketing Automation System Identify website visitors by name Know what pages each person visits Compile data into person’s profile in your CRM system Generate a hotlist of high-value prospects Automatically send target follow-up messages
Buy Legal
Services!
Gather better intel about your website visitors
Visitor identification: Click on link in email or complete a web form: • Marketing automation system
drops a cookie on their computer• Tracks everything the person does. • Connects their actions with their
name.
This is just a taste…• 1 Day…18 Lawyers• The “Hot Seat”: You’ll give a presentation in front
of the group on your biggest marketing or management challenge
• Get a critique from legal experts and Mastermind members.
• Keynote speech: Larry Bodine on the future of internet marketing for lawyers.
• John Fisher: Actionable advice to create policies and systems for the management of your injury practice
Free when you register
Register at:
http://MastermindExperience.com
Here’s what you get• Individualized plan that is specific to fixing your biggest
marketing or management challenge.• A DVD and a transcript of your “Hot-Seat” presentation.• Rub shoulders with a powerful group of injury lawyers
all simultaneously sharing and being taught.• The unique opportunity to join the Mastermind
attendees in a private online social network.• No sales pitches and there is nothing to buy!
Register at:
http://MastermindExperience.com
Money-back guarantee• The Mastermind Experience only costs $699. • But if you don’t get exactly what you want from
the Mastermind Experience, you will get a complete refund before you leave. No Questions Asked and No Explanation Necessary!
• We want you to have your money back if you’re not thrilled with the Mastermind Experience.
Register at:
http://MastermindExperience.com
Register at:
http://MastermindExperience.com
Our next webinarTransforming Your Injury Practice from Ordinary to ExtraordinaryOctober 21, 1 PM ESTJohn Fisher will give you his best tips and a few inside secrets about:• 3 simple rules for a successful mediation• How to use quarterly strategic planning for the long-
term success of your law firm• The best way to finance your injury law firm• The ultimate differentiator for: the extraordinary client
experienceRegister at http://bit.ly/FisherWebinar
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