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FM, the Creative Director from Creuna Stockholm delivers his account on the past, present and future of digital marketing.
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TALES FROM THE JURASSIC PERIOD TO THE FUTURE
The golden age of internet by FM
Fredrik FM Marcus CD/AD/2D/3D/HD not VD fm@creuna.se Twitter.com/FM instagram.com/fm facebook.com/fredrik.marcus
FUCK ART LET’S DANCE
Ordinary people
cares about design
THE PAST
Prehistoric hardware
90-talswebb
Internet growth statistics (1995-2013)
0
750
1500
2250
3000
1995 2000 2005 2010 2013
16 millions (0.8% *)
361 millions (5.0% *)
957 millions (13.9% *)
1966 millions (28.7% *)
2749 millions (38.8% *)
* World population using internet
Two BIG changes have happened recently.
!
!
!
Typography and resolution
Your Corporate profile
If we say mobiles first shouldn’t we say digital
first about the corporate profile?
Is this OK?
THE PRESENT
Resolution
Typography
Webbfonter 1996-2002
Mutiple screens
Wearables
Animation
Animated SVG-icons
Skeumorphism
© Creuna
The devil is in the details
Photo: Rasmus Andersson Dropbox
Gemhållaren
The crazy ones
Think different commercial
Narration by Steve Jobs
THE FUTURE
Inputdevices
Input devices: The Mouse
The very first mouse
Bill English/Douglas Engelbart 1964
Stanford Research Institute
Input devices: Touch screen
Touch screen technology
E.A Johnsson 1965
Royal Radar Establishment
Gestures
Input devices: Speech
Input devices: Speech
Input devices: Glass
Robotisation
Invisible design
You can start designing for real. Don’t talk about web design anymore !
I don’t wanna see Arial and Verdana anymore Use animations to heighten the UX-Experience The devil is in the details The future is here but sometimes wide adaptation happens slower than we think !
Some reminders
Fredrik FM Marcus CD/AD/2D/3D/HD inte VD fm@creuna.se Twitter.com/FM instagram.com/fm facebook.com/fredrik.marcus
THERE IS NO PLACE
LIKE 127.0.0.1
Tack!Hyvää huomenta!
Fredrik FM Marcus CD/AD/2D/3D/HD inte VD fm@creuna.se Twitter.com/FM instagram.com/fm facebook.com/fredrik.marcus
THERE IS NO PLACE
LIKE 127.0.0.1
Tack!Fredrik FM Marcus
CD/AD/2D/3D/HD not VD fm@creuna.se
Twitter.com/FM instagram.com/fm
facebook.com/fredrik.marcus
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