Suite spot

At the Suite Spot we understand the importance of enduring partnerships and creative collaboration. The Suite Spot curates the very best in stylish, out of the ordinary and unique city break accommodation in key art, fashion and design hotspots throughout the globe. We connect you with like minded creatives and resident experts that host inspiring and authentic staycations in their own designer homes, whether that be a classy penthouse, luxurious yacht or quirky tree house. We help you find the perfect neighborhood to coincide with local design exhibitions, shows and events to ensure you leave with a memorable trip. The Suite Spot want to create a super interconnected global community of creatives and suite spotters to ensure you always work, play and travel in style.

Mission Statement““

B2B•Networking- a company's prerogative, •cheaper, •Generating content•Marketing

C2C•Community feel•Helpful, exclusive, niche•Authentic offline experience•Fits seamlessly into lifestyle•Unique Accommodation•The Suite experience•Restlessly innovative nature•Network with like minded individuals•Freelancers, specialist creative disciplines•Cheaper than a hotel•Surprise

Core Benefits

Competitors- Inspiration

Events- Customer Motivation

• International events –Tweet, share, ‘content campfires’ about events more often to ensure we are RELEVANT and FRESH for SEO

• Sponsored by brands leverage their brand, they have brand power = TRUST & CREDIBILITY

Customer Persona

• Unhappy with sterile, overpriced and boring hotels

• Like the finer things in life, brand worship but admire creative innovation and thrive on newness and the unexpected

• Professional home owners 2+ properties

• Technically savvy, tablet and smartphone dominant use

• Live life on the go, prioritise mobile and convenient services

• Self centred, attracted to products that will help ‘elevate’ their reputation & credibility

• Spontaneous nature, live to party and devoted to their work

• ‘fashion-shopa-worka-holics’

• ‘Micro Targeting’ a niche

• High disposable income

• In the creative industry, architects, interior designers, fashion designers, fashion buyers, bloggers, stylists, artists

• With international travel experience, wanting glamour, unique experiences and ‘social currency’

• Sociable, like, share, pin, tweet, showcase, reveal, unveil...

• Live for the thrill of discovery and want to be inspired

• Fans not customers

• Trend setters not followers

• Not the typical tourist

• Motivated by events/shows/exhibitions

• Rebellious & unconventional

What is our persona’s unspoken question about the Suite Spot?

Security- art pieces, expensive homes & possessions- trust is ever more important to gain for our business through DM

•Brand voice/personality is warm, conversational and charismatic with a ‘glossy’ edge =likeable, reassuring•Host & Guest profiles, our product is a ‘connector’ and we verify details prior to staycation•Security deposits as insurance & photo of IDs

SOSTACSITUATIONCompetitors•No travel/city break apps targeting lucrative ‘niche’ of professional creatives •Air BnB is commercial, aimed at young travellersCustomer Insight•Wanting ‘social currency’ & content to express style, status, personality & want to be inspired.Market Trends•Location based apps that are ‘browsable’ in nature and allow networking in real time are growing in popularity•Fashion & Design industry is a high growth sector & key to economyTrends•The unconventional, rebellion, the non brand, rise of the inconspicuous= THE ANTI HOTEL.•Popularity of services that allow people to connect in virtual world and share authentic, tangible experiences in real world•Importance of super connected professional networks & collaborative communities

SOSTACOBJECTIVES

Sell •Email List acquisition offline events•App home page- email to free download•Affiliates & Influencer PRs- collaborate

Serve•Visual topic focused SM competitions & discount•Word of mouth marketing•Free web portfolio promotion

Sizzle•Buzz/Viral Marketing at travel hotspots•Building a collection of beautiful cultural imagery and luxury interiors•Branding, play on word ‘Suite’, indulgence & sweets

Speak

• Engaging content from customer testimonials and email ‘postcards’

• Pinterest Mood boards, themes & trends

• Suite Spot coverage of events, exhibitions on Twitter, Facebook, Instagram, Youtube #SuiteSensations

• Google Circles- Interior Designers, Artists etc.. By city and area

Save

• Google Analytics by Location to track where people are using Suite Spot- open up new interest design hot spots to keep us fresh

• SEO, reviews, testimonials, images user generated content.

Website Look & Feel

Host Stories

MOBILE MARKETING

•Location-based advertising possibleLocation-based advertising possible•Mobile app = customer persona/ Mobile app = customer persona/

target audience is always on the target audience is always on the

move, own smart-phonesmove, own smart-phones•Texts which confirm and automate, Texts which confirm and automate,

warmer (brand) desktop responseswarmer (brand) desktop responses•Easy search function based on Easy search function based on

location “LON” “PARIS” “MILAN” location “LON” “PARIS” “MILAN”

“NEW YORK” “NEW YORK” •Suitees collected in exchange for Suitees collected in exchange for

sharing on facebook mobilesharing on facebook mobile•Integrated with FB, when trip booked Integrated with FB, when trip booked

it is shared with friends it is shared with friends •QR Code within tote bags

•“ Mixing cocktails in Milan

•Dear Suite-spotters,

Just a quick snapshot of my amazing time in Milan. I booked on Suitespot as a friend recommended it and I thought it would be an interesting alternative to a hotel not to mention the networking opportunities and be around inspiring individuals. The host was Paula and she was very friendly from the beginning and it turned out that she and I had a lot in common, especially in the kinds of designers we loved! On the Saturday night we went to an exclusive fashion show where I met some up and coming Italian designers and being with Paula definitely helped me open up some interested conversations with them. Not the mention the exquisite cocktails at the venue. After the party we went to an afterparty where we met some very inspirign people, the interior design and layout of the flat was amazing. Regards,Jenny

Email Marketing

User Engagement – CONTENT MARKETING

• User generated content in exchange for sweeties (aka suitees)•Similar to tripadvisor/review system•“Suitees” in exchange for blogs with short diary entry to trip => content for email marketing

Reviews, Rewards, Retention

What’s your #SuiteSpot?#SuiteSensation#SuiteStaycation#trendsetterAre you the next #SuitestThing?Spot us @NFW #SuiteSpot#TheSuiteStuff#SuiteSpotting

#antihotel#creativecondiments#soapserious#onefinebrew

#TheSuitestThing-Our pick of the day-Our edit/curation-Inspiring imagery

The Suitest trends for AW15 @DecorexInternational #brightbotanics #dreamytulles #bronzeaccents #Osbourne&Little #DesignersGuild

Top Tips for Fashion Week (based on whats trending e.g World Cup)Where to eat outWhat to wearSurvivals guideDesigners to watch

Social Media

http://www.houzz.com/sunroomUser generated photos > interior design  Two levels:1. C 2 C > social 2. B2B > partner with interior design > hashtag ikea Mood board becomes Inspiration + Marketing for interior design and furniture companies http://www.houzz.com/photos/1322651/Fit-for-a-McQueen-contemporary-closet-philadelphia

User Engagement, Content Creation

During an exclusive event“thanks for visiting us at XXX event”“email permission marketing” + “offline to online interaction”“direct marketing”Tag us on FB, competitions, best image, mote votes wins tickets to

Offline to Online PR

http://www.fashions.org/community/fashionweeks.php Every week, using services + tweet about the events more oftenLeverage brand power ot Mercedes Benz (Mexico Fashion Week)Singapore Fashion Week: (Audi) Sponsered by brands – Audi and Mercedes Benz- leverage their brand, they have brand power = TRUST & CREDIBILITY

BUZZ MARKETING

#suitspotting sweet tickets around locations to create hype, barometer sweetometer?

As powrful as ‘googling’ and ‘facebook it’ Suite = trendy Suite spotting= trend spotting

Travel hotspots- home set up quirky interiors

Suite : trendy e.g. trend spotting, suite-sharing Hashtag: Italy v whoever, watch the action in Milan @suitespot @Word CupTriggers for digital marketing

• unique stays• unique accommodation• romantic trip• inspiring places• unique hotels• quirky accommodation• City breaks• Staycations• Luxury travel• Stylish accomdation• London Fashion Week• Clerkenwell Design Week• Short city breaks• Best city breaks• Lasy minute holidays

SEO & Key PHRASES

Influencer PRs

Creative reviewdezeen Magazine FaceHunterStyleBubbleStyle.comWGSNTrendstop

Leads, links, SEO, building external links

You Tube Interviews /Vox Pops #SuiteSensations Channel

Affiliates & Partnerships

Google AnalyticsInternational Traffic Future Marketing based on Location/ Language and Traffic cues Geography

Google Alerts Design WeekFashion WeekArt ExhibitionsFestivalsDecorex... Etc #countdown #suitesensations #findaneighborhood #inspired

DM Analytics & Triggers