STP on Top 5 Soft Drinks in the World

Eurasia and Africa

Europe

Latin America

North America

Asia Pacific

COKE segments it’s products country and regional wise

Taste and quality on the basis of region

Climate : like increase sales middle east in summer

Target market

FIRST IN COLA MARKET

Unique taste

Strong brand

Customer satisfaction

Multi-segmentation

fun and entertainment.

Slogans of Coca-cola

Position in global market

Its about 80000$

billion dollar market

70042$!

SO MANY COMPETITION !!!

SO HOW COKE BE IN THE TOP …

SEGMENTATION

GEOGRAPHIC:ASIAAMERICA AFRICA EUROPE

DEMOGRAPHIC:YOUTH,PEOPLE AGED BETWEEN 14-30

Target Market

POSITIONING

PUNGENT TASTE

WHAT’S THE WAY TO BE

NO.1?

RECOMMENDATION

ALLIGN WITH MORE RESTAURANTS AND FOOD CHAINS

TARGET MARKET

ADVENTUROUS YOUTH…

POSITIONING

It’s All About ADRENALINE

RUSH!!!

Opportunities…

FOCUSING MORE ON FEMALE SPORTS ENTHUSIASTS!!!

SPONSORING FEMALE ADVENTURISTS

ENVIRONMENTAL

SUSTAINIBILITY

NO NATURE!NO ADVENTURE!!

History & Details:

• Originated in Germany. Later on, it was introduced in The USA by TheCoca-Cola Company in 1961 to compete against 7UP of PepsiCo Ltd.

• No. 2 brand in the portfolio of The Coca-Cola Company

• Sold in more than 190 countries

• No. 1 Lemon Lime soda in the world

• No. 1 brand in China & no. 3 brand in South-Africa

Demographic

YOUTH

Psychographic

Taglines

Positioning

Target Market

Global Market

Health Factor

Revitalization

In 1929 “a Great TasteIs Born”

Is the original lemon lime softDrink containing 100% Natural lemon and lime Flavors, with no colorings,Preservatives or caffeine.

The popular lemon-lime flavored soft drink was created by

Charles Leiper Grigg

DEMOGRAPHIC

The popular lemon-lime flavored soft drink was created by

GEOGRAPHICALLY

PSYCHOGRAPHIC

BEHAVIORAL

BENEFITS

THIRST QUENCHER

STATUS SYMBOL

PURCHASE BEHAVIOR

INSTICTIVE/

PLANNED

BEHAVIORAL

PURCHASE

OCCASION

PARTIES/

GET-TOGETHER

OTHER

USAGELIGHT/

OCCASIONAL

TARGET MARKET

YOUTH

POSITIONING

COMPETITION

INTERBRAND’S BEST GLOBAL BRANDS 2013

SPRITE 69th POSITION

NOT EVEN IN THE TOP 100 !!!

RECOMMENDATION

STOP BEING IN IDENTITY CTISIS !!!!

USE THE UNCOLA FACTOR AGAIN

REBRAND YOURSELF