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DPC hosted its fourth Digital Communication in Government Seminar on Tuesday 11 February 2014. The seminars are designed to build digital communication capabilities across the Victorian Public Service. At the February seminar, leading international guest speaker Steph Gray joined staff from across the VPS to share his insights about digital engagement and crisis communications. A digital strategist and practitioner, Steph works with a range of public sector and other organisations to optimise their digital communications using low-cost tools and techniques. He has also previously worked as Head of Digital Communication at the Department for Business, Innovation and Skills in the UK.
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Digital Engagement: why bother?
postbureaucrat.com
@lesteph
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SurveyMonkey is not radical digital innovation(or ‘digital by default’)
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How much trust do you have in information provided by… politicians?
Source: Ipsos-MORI for Royal Statistical Society. Base: 1,034 British adults aged 16-75
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Seriously,why bother?
http://www.slideshare.net/EdelmanInsights/global-deck-2013-edelman-trust-barometer-16086761
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Identify issues
Assess options
Refine policy
Implement solutions
Fairytale:
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Reality:
Minister gets inspired
Meeting with lots of stakeholders
A legal judgement
EU directive needs implementing
Tabloid campaign
Budget pressures
Tricky hot potato issue
Try to build support/capacity
Number 10 priority
Get Bill through Parliament
PublicPublichttp://www.socialsimulator.com
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Fewer civil servants
Easier ways
to reachpeople
Less deferenceto authority
Digital Engagement
Credit: Demsoc
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UK consultation principles• Set clear purpose and scope for consultation• Engage early, and at different stages• Make evidence base available• Set proportionate and realistic timescales (2-12
weeks)• Identify and approach stakeholders• Make content easy to understand• Explain how feedback will be or has been used• Consider how/when to get collective agreement
from other ministers and departments• Consider informal ways of engaging,
including onlinehttps://www.gov.uk/government/publications/consultation-principles-guidance
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It’s official“The models used to develop policy need updating to reflect the new tools and techniques now available. The traditional tools of legislation, funding and regulation need to be used more sparingly, and new tools such as behavioural insight, transparency, and digital engagement should be considered more readily.”
http://www.civilservice.gov.uk/reform http://publications.cabinetoffice.gov.uk/digital/strategy/#action-14
“Departments will incorporate plans in their departmental digital strategies to listen to and understand conversations in social media, use the insight gained to inform the policy-making process and to collaborate more effectively with partners”
http://www.cabinetoffice.gov.uk/sites/default/files/resources/Social_Media_Guidance.pdf
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So what’s it all mean for us?
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1. Something we do every day, not just the
politicians
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@annahepburndh
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2. Ask people for stories, not (just) analysis
http://discuss.bis.gov.uk/consumerrightsbill/
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3. Radical transparency
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“What will we need to be equipped with in the 21c? As of now, a smartphone. But also the skills that have always been essential to the role: savvy, an open mind, and thick skin. I think, like the best traditional diplomacy, iDiplomacy comes down to authenticity, engagement and purpose.”
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4. Radical simplicity
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5. Be human
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