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Social Seeder is a campaigning tool to activate your online ambassadors on social media.
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The Idea
Every organisation or brand has “ambassadors”
People who are involved with your story
Internally... Your employees
Externally... Your clients, fans,...
But not all of them are sharing your stories. You need to ACTIVATE them.
They also have social networks...
Ask them to help sharing your messages. They are your best possible “seeders”.
3 benefits of activating your ambassadors
on social media
More Engagement people really feel part of the cause
you’re not the only one spreading the newsBroader Reach
people are far more likely to trust messages from friends over any type of brand communicationHigher Impact
84% worldwide say friends and family are most
influential to their behaviorhttp://www.nielsen.com/us/en/newswire/2013/under-the-influence-consumer-trust-in-advertising.html
That’s exactly why we’ve built Social Seeder
How does it work?
Step 1: ambassadors selection
Internal recruitment
External recruitment
Opt-ins
We really believe in commitment. Let people ‘opt-in’ to your story before inviting them to
start seeding.
Invitation email. The selected group of people
gets an email, inviting them to participate in a specific seeding
campaign. !
Landing page. The link in the email leads to a landing page. There, people can choose on which platform they want to seed the message. They are free to participate and are
free to seed the message on one or multiple platforms.
!
Seeding. People can add a personal note
and the message is posted to the platform of choice. In the
backend, conversion is tracked in a live dashboard (see next
slide).
Step 2: the campaign
Live tracking the full impact of the seeding campaign, per seeder, per social network, ...
Step 3: measuring the impact
The results
By using the power of ambassadors and Social Seeder, campaign videos of ING on YouTube are now getting 100x more views compared to the past.
By using the power of ambassadors and Social Seeder, Microsoft Belgium generated more than 100 sales conversions on a period of 4 weeks.
By using the power of ambassadors and Social Seeder, Secretary Plus generated more than 50.000 views on their latest campaign site in just a couple of days.
Our clients
Clients using Social Seeder...
“By using Social Seeder we are leveraging the power of our internal and external ambassadors in a highly structured way. We believe this is the next step in
unleashing the power of social media for our brand.” !
Nicolas Deturck, Marketing Manager Volkswagen
“At Secretary Plus we believe that our employees are a powerful marketing force. Real people sharing, connecting and engaging via social platforms. Social Seeder
enables our employees to share company messages in a very efficient and effective way and reveals the strength of their connections. The platform proves to be a nice format for internal gamification and makes colleagues more aware of the “social”
impact of their shared messages.”
Marion van Happen, International Brand Manager Secretary Plus at USG People N.V.
“As an ambitious, young and dynamic player in the professional marketing research services industry, we are working hard to build our brand globally using a content-
driven strategy. Social Seeder helps us to connect our existing networks of employees, clients and other stakeholders to important social media channels like Twitter, Facebook and LinkedIn. It helps us understand how big the impact is of our social media presence in driving our brand forward and how to optimize our brand
activation efforts through social media.”
Kristof De Wulf, CEO InSites Consulting
Interested? Contact us:
!
www.socialseeder.com info@socialseeder.com
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