Social Media Freshness via Editorial Calendar

Editorial CalendarWorkshop

Firecat StudioNovember 9, 2013

Editorial Calendar Workshop Agenda

• Intro: Why fresh content is important — and why it’s hard to do well

• Touchpoints: List channels where you need fresh content

• Sources: Internal

• Sources: External

• Cultural Zeitgeist: Staying in sync with your community

Freshness

Firecat’s Touchpoints Grid

Channel Focus

Website The Full Story, Business

Firecat Studio Blog Articles, In-Depth Expertise

Facebook San Antonio Community, Personal

Twitter, Instagram Mix – bit of everything

FourSquare, Yelp, FB Places Travel, Movement

EventBrite Events & Registration

LinkedIn, Quora Events, Q&A, Business, Groups

TPR Community Events Cal Events

KENS Events Calendar Events

Silicon Hills News Events

San Antonio Bloggers Events, Community

TEDxSanAntonio Community

Content Channels = Mouths to Feed

Internal Content Sources & Triggers

• Events• Hirings, Promotions• New Product• New Service• New Client• Charity Work• Community Involvement• Sponsorship• Participation in Trade Show/Conference

Content Triggers, External

• World events• Local events• Client events• Community events

Calendar Tools

WordPress Plugin

Editorial Calendar Spreadsheets

OPC = Other People’s Content

BRING IT! Your Favorite Techniques?

Firecat Studio

Susan Price, CEO & Chief StrategistFirecat Studio LLC918 Nolan #104San Antonio, TX 78202

210.320.2391 studio210.872.0445 mobile

susan@firecatstudio.com

http://firecatstudio.com

Firecat Studio on Facebook

@FirecatSue