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Smx West 2014 Session #Smx #24A - Life After Not Providedpresentation Seo Metrics & Leveraging Big Data By Marty Weintraub By Marty Weintraub @Aimclear Of Aimclear
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SEO Metrics & Leveraging Big Data
Marty WeintraubFounder & Evangelist@aimClear
Big Data Is WTF Somebody Says It Is
SEO Measurement, Better Than Before We Lost KWs
SEO Metrics & Actionable Big Data
Competitive SEO Gap Analysis & Imputed Competitive Traffic Share
• Know Keyword Search Frequency
• Know Unpersonalized Rank
• Calculate CTR For Rank
• Impute SEO Competitive “Traffic Share”
For Your Brand & Competitors:
Big Data, Social Signals & Links
• Big Data Is What Helps You Sell
• Seek action items in the metaphors
• “Where does this data come from”
• Get to the bottom of what vendors are really selling
Big Data, SEO & And You…
Thank You!
Marty WeintraubFounder & Evangelist@aimClear
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