Scoren met content op events - Kick-off Jaarbeurs IT

SCOREN MET CONTENT OVER EVENTSKick-off Exposanten Jaarbeurs IT – 15 december 2016

elien@ilikemedia.be@elienvhb

HELLO!

GOOD CONTENT?

GOOD CONTENT =

1.Interesting and relevant 2.Informative (something new)3.Engaging (action and interaction)

CONTENT MARKETING

Appreciation

ActionAdvocacy

Awareness

CONTENT MARKETING

Get consideration

Lead to decision

Let your ambassadors speak about

you

Get attention

DISTRIBUTION OF CONTENT

APPRECIATION (about you, but no sell)

AWARENESS(not about you!)

ACTION(sell)

Free whitepapers, guides, tips, checklists, video’s, e-booksNewsTop topicalsNice visuals and video’sSector news

Webinars, case studies, free samples, catalogsInternal info: about the employees, culture, background information

Call to actions Products and Services

IT IS ALL ABOUT THE MIX

EARNED MEDIA

PAID MEDIA

OWNED MEDIA

IT IS ALL ABOUT THE MIX

MENTIONSSHARES

INFLUENCERSPR & TRADE MEDIA

NEWS ARTICELS

FACEBOOK ADS GOOGLE ADWORS

DISPLAY ADSBANNERING

WEBSITESOCIAL MEDIA CHANNELS

NEWSLETTERBLOG

EVENTPLANNING

Before• Program of the event • Promotions• Sneak peaks, behind the scenes

During

• Live reporting (ex Instagram)• Shooting photo and video• Testimonials of visitors • Gathering e-mail adresses

After

• (Personal) Reports • Aftermovie• Infographics • Storyboard

HAVE A CONTENTPLAN!

INSPIRATION

PUBLICATION

CREATION

= GOOD CONTENT

TOOLS FOR INSPIRATION

CREATION: PICK AND MIX YOUR FORMAT

o LinkedIn-update or posto News article on websiteo Blog o Instagramo Tweeto Presentationso Newslettero Videoo Webinaro E-booko Caseo Testimonialo …

WEBSITE – BLOG – NEWS

ONLINE MAGAZINE – E-BOOK - WHITEPAPER

PHOTO – VISUALS – VIDEO

WEBINAR – LIVE EVENTS

EXCLUSIVE CONTENT EXPIERENCES ON THE EVENT

TAKE-AWAYS:

1. What information your target audience needs?

2. Make a contentplanning 3. Pick and mix formats

4. Share engaging, informative and interesting content

VRAGEN?

SLIDES www.slideshare.com/ilikemedia

MEER SOCIALE MEDIAfacebook.com/ilikemedia.be www.ilikemedia.be

STAY IN TOUCH?elien@ilikemedia.be @elienvhb