SAScon 2014 Its not all about google - Irish Wonder

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In Search Of Alternatives

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US (source: comScore)

Google Market Share

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Worldwide (source: Statista)

Google Market Share

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What do people do

online?

But!

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What Do People Do Online?

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What Do People Do Online?

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Social Networks: a Google Killer?

© Statista 2014

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Social Networks

© Statista 2014

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Social Networks

© Statista 2014

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Winning Strategy?

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Wait a Minute… Page Likes ≠ Conversions!

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Flexibility

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Wow really?

If Done Right…

Source: jonloomer.com

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Twitter Ads Catching Up

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But It’s Not a Hit and Run Gig

Source: Marin Software whitepaper

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What if You Can’t Be Arsed?

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Time sensitive campaign Testing an affiliate offer Limited budget* Specific niche

(Try building a brand in pharma SERPs anyone?)

*Disclaimer: proper spam costs more than $5 and you’re likely better off knowing how to do it yourself if your concern is budget

What if You Can’t Be Arsed?

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Spam as a business model

Spam, Spam, Spam

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Complete Lack of Understanding

NOBODY understanding the blackhat business model would have ever said that

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Benefits:◦ Relatively quick rankings◦ Scalable, manageable traffic

Risks:◦ No guaranteed minimum period of ranking (is

there ever?)◦ Manual reviews leading to manual cleanups◦ Algorithmic changes

But every change that makes one kind of spam impossible, makes 10 others possible!

The business model

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Payday Loans 2.0

Does It Work?

10 days

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You Bet It Works!

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But It Can Get Nasty

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What do you need Google for?

Finally…

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Questions? Feel free to get in touch!

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