Product Launch on Consumer durables

CONSUMER DURABLE GOODS

OUR COMPANY

Your Dreams, Our Technology

OUR LOGO

“To provide competitive, high quality electronic manufacturing services and individualized customer service, while encouraging employee creativity, motivation, and team work in a continuously improving environment”.

VISION

“To provide continuous process improvement strategies to ensure the highest quality products and services because Your Dreams is Our Technology .”

MISSION

WHAT IS A CONSUMER DURABLE?

SMART VISION

OUR PRODUCT

GOOGLE TELEVISION

FEATURES OF SMART VISION

HIGH COMPUTING ABILITY

FEATURES OF SMART VISION

REMINDER

FEATURES OF SMART VISION

RECORDING

FEATURES OF SMART VISION

FEATURES OF SMART VISION

AUTO-UPGRADE TECHNOLOGY

FEATURES OF SMART VISION

PAPER SLIM &

PERFECT VIEWING ANGLE

COMFORTABLE 3D GLASSES 4 COLOUR PIXEL

• OLED SCREEN

• INFINITE CONTRAST

• CLEAR SPEAKERS

• CRYSTAL STAND

• ABSOLUTE MOTION

• CENSOR CLARITY

• USB MODE

SMART FEATURES

TECHNICAL FEATURES

• REMOTE FREE

UNIQUE SELLING POINT

MAJOR COMPETITORS

SWOT ANALYSIS

• Smart Vision is thinner as compared to normal television.

• An OLED television offers better high definition picture quality.

• OLED television are long lasting.

• OLED  TV’s will not lose color accuracy with age as compared to LCD TV’s.

• Smart Vision occupies less space and

• Smart Vision saves electricity.

STRENGTH

• Smart Vision is more expensive.

• Extremely thin profile televisions have much worse sound as compared to a thicker LCD TV.

• Uniformity of the picture suffers in an OLED television.

• Side viewing angle is not good enough as compared to a Plasma or Normal TV.

WEAKNESS

• New product variations.

• Growing consumer preferences increases opportunity for growth .

• Being thinner as compared to LCD or Plasma television, OLED televisions can be used at locations or places where other TV’s cannot be used.

• Since OLED TV’s are more power saving they turnout to be a good eco - friendly solution than LCD or Plasma TV.

• A very good alternative as compared to LCD or Plasma TV when it comes to long lasting life.

• If financial position is strong then there would be scope of entering into unrelated diversification.

OPPORTUNITIES

• Consumers are brand conscious.

• Entry of foreign competitors leads to tough competition.

• Fast changing technology.

• Stiff competition from LCD TV and Plasma TV, as OLED TV’s are expensive.

• As Smart Vision is expensive it is difficult for penetration among the low and middle income consumers.

• Apart from LCD or Plasma TV, it also faces competition from 3D televisions.

• Retail chains like Big Bazaar and E-zone sell electronic appliances in low cost strategy .

THREATS

SEGMENTATION

TARGETING

POSITIONING

Market Segmentation

Demographic

Geographical

Psychographic

Behavioural

• Age: For all age group

• Gender: Both

• Income: Upper Middle And High End Consumers

• Occupation: Students , Business class and Servicemen

DEMOGRAPHIC SEGMENTATION

GEOGRAPHIC SEGMENTATION

• We Are Targeting Metropolitan Cities Like Mumbai, Chennai, Delhi, Bangalore & Kolkata.

• Slowly Will Be Penetrating Into Other Cities like Pune, Ahmedabad, Hyderabad, Jaipur, etc.

PSYCHOGRAPHIC SEGMENTATION

• Personality Based

• Lifestyle Based

BEHAVOURIAL SEGMENTATION

• Benefits Sought – Low Price & High Service Quality

• User Status – First Time User & Ex- User

• Loyalty- None & Medium

TARGETING

• The Target Market Belongs To Upper Middle Class And High End Consumers, Executives, Corporate People Under The Age Group 25 To 55.

• Target Customers: Higher Working Class & Youth

• Smart Vision will be positioned as a television with unique feature of its usability and high end technology.

• The product can be seen by consumer as a futuristic based product symbolizing which is easy-to-use.

• Promotion campaigns & distribution strategy will help to achieve these above mentioned objectives.

POSITIONING

1

•POLITICAL

2

•ECONOMICAL

3

•SOCIAL

4

•TECHNOLOGICAL

5

•ENVIRONMENTAL

6

•LEGAL

PESTEL

• Tech Vision has at times been subjected to political action suite.

• For instance, it has been subjected to copyright law suite.

• The levels of political risk vary form one country to another, in which it is conducive in some and inconvenient in some.

• Indian government imposing duty on OLED television can hit the sales of Smart Vision.

• Political instability can also be a tormenting factor for the growth.

POLITICAL

• Economic factors such as interest rates, taxation, economic development and growth , inflation and foreign exchange rates may tend to fluctuate.

• OLED’s are expensive products and hence require a larger consumer disposable income.

• Higher interest rates would reduce borrowing capability since it costs more to borrow.

• The rate of interest rising can depress business, causing redundancy and lower spending level.

ECONOMICAL

• The social environment consists of customs, practices and traditions that vary from one social group to another.

• The ageing population do not understand technology; thus this affects the demand.

SOCIAL

• Inventions and Innovations in products and technology changes the production process.

• It also affects the consumer preference towards a particular technology.

TECHNOLOGICAL

• The current climatic change spearheaded by global warming has affected business.

• OLED’s contain mercury and companies need to think of practices to reduce environmental hazards.

ENVIRONMENTAL

• Legal constraint have an influence on business operations and demand characteristics of consumers.

• The adoption of minimum wage rate policy by governments can affect a firm , since it will have to raise wages increasing the cost of production.

LEGAL

MARKETING MIX

• Smart Vision as a product targets students and business men.

• Product gives variety of features.

• Innovative designs.

• Services & 2 year warranty.

PRODUCT

• Smart Vision wants to be known as a product which is known for it’s high-end technology.

• Pricing Objective – Maximizing sales

• Pricing Method – Perceived Value Pricing

• Pricing Strategy – Low Skimming

PRICE

•Top Model – Rs. 1,49,499

•Middle Model – Rs. 1,29,499

•Base Model – Rs. 1,14,999

Cost Sheet Year 1 Year 2 Year 3

Sales 4451.8 5342.16 6410.592

Less VC      

Raw Material          2,103           2,482           2,928 

Packaging          1,075           1,269           1,497 

Wages             433              511              603 

Factory Ohs               21                25                29 

Total VC 3,632 4,286 5,057

Cont 820 1,056 1,353

PVR (C/S * 100) 18% 20% 21%

Add: op stk 0 371 445

cl stk -371 -445 -534

Less : FC      

Rent             120              138              142 

Salary( Office)             600              672              853 

Other Admin Costs               59                66                74 

Salary (s & d)               55                63                73 

Commission               20                32                52 

Advertising               15                20                25 

Others s & d               60                85                95 

Depreciation               16                17                19 

Total FC 945 1,093 1,332

NP 246 408 555

Balance Sheet Mar '00 Mar '01 Mar '02

Particulars Amount Amount Amount

Sources Of Funds      

Equity Share Capital 1400 1400 1400

Reserves 121 484 988

Secured Loans 930 985 1088

Total Liabilities 2,451 2,869 3476

Application Of Funds      

Machinery 647 775 959

Inventories 371 445 534

Sundry Debtors 1113 1336 1603

Cash and Bank Balance 320 313 380

Total Assets 2,451 2,869 3476

BALANCE SHEET

Particulars Year 1 Year 2 Year 3

Sales 4452 5342 6411

Less :

Cost of Goods Sold

Raw Material 2103 2482 2928

Packaging 1075 1269 1497

Wages 433 511 603

Factory Ohs 21 25 29

Closing Stock -371 -445 -534

Total COGS 3261 3841 4523

Gross Profit 1191 1502 1888

Admin Costs

Rent 120 24 25

Salary ( Office) 600 (416) 853

Other Admin Costs 59 3,652 4,301

Sellng & Dist Costs

Salary 55 63.25 73

Commission 20 32 52

Advertising 15 20 25

Others s & d 60 85 95

Total Operating Exps 929 1,076 1,313

NPBDIT 262 425 574

Less : Depreciation 16 17 19

NPBIT 246 408 555

NPBT 246 408 555

Less : Taxes 74 44 51

NPAT 171 363 503

• We at Tech Vision, plan to launch our products to major centres of Delhi & Mumbai.

• In the second year of operation, the company will be launched to Hyderabad, Chennai and Kolkata, operated under its own outlets and larger retail outlets.

• There will be 10 authorized service centre available in India at Delhi and Mumbai.

PLACE

PROMOTION

• Brochures

• Product Launch Party

• Web Ads

• Mobile Ads

• Introduction of Operation with the help of Apps.

• New variety and features in existing product

• Higher advertisement strategies

FUTURE PLANS