Press release tips

5 Tips for Writing Press Releases

Make your press release concise and no longer than a single side of A4. If a journalist wants extra detail they’ll contact you! Use short sentences and paragraphs.

Tip #1

Editors edit from the bottom up, so put all the important information in the first couple of paragraphs – who, what, where, when, why and how.

Tip #2

Check that names are spelled correctly (surprisingly easy to get wrong!) and you’ve got the right job titles for anyone you mention.

Tip #3

Tip #4

Reporters like a story with humour, a twist or something unusual. A triumph over adversity is also popular. Local angle/community improvement will be of interest.

Tip #5

Finish your press release with “ENDS” at the bottom, to make it as clear as possible that you’re done. This is what the journalist will expect to see.

For more tips, writing advice and my latest blogs:

Please visit gudrunlauret.com