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Crash the RED FMTo create an Impact on radio, RED FM did an exclusive CRASH THE RED FM campaign with PEPSI, to promote Crash the Pepsi IPL, listeners crashed the RED FM all day long on 21st April.First time in history of Radio & RED FM, every hour there was a new jock, every station had 16 crashers or can we say 16 jocks. 8 cities * 16 jocks = Total 128 Jocks in one day.Participant were in the RED FM studio with their Celeb RJ for crash.Nothing was spared, All content, songs, RJs are fair play and anything and everything was crashed. Consumers got a chance to be the hero of that moment and #LiveItAbhi because why wait for tomorrow to get those seconds of fame. Red FM serves as a training ground for all those who aspire to Crash the Pepsi IPL. The journey from radio to TV. Only on Red FM.
Social hype
• https://twitter.com/niks181995/status/590560557981425665 • https://twitter.com/saketrateria/status/590525569940361216 • https://www.facebook.com/photo.php?fbid=1037167896301186&set=a.15292413
4725571.29059.100000239562912&type=1&theater • https://www.facebook.com/photo.php?fbid=825062104237375&set=np.1429694
193354759.100001884231337&type=1&ref=notif¬if_t=close_friend_activity • https://www.facebook.com/photo.php?fbid=1399559367033149&set=a.13858241
31740006.1073741830.100009372968180&type=1&__mref=message_bubble
RED FM crash the Pepsi IPL ad entry
• https://www.youtube.com/watch?v=zvOSJ0lUIgE
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