Organisation: The Key To Content Marketing Success

By James Perrin

@Koozai_James

ORGANISATION: THE KEY TO

CONTENT MARKETING SUCCESS

CONTENT MARKETING SHOW NOV 14

DID YOU KNOW? 74%

OF BRANDS INCREASED THEIR CONTENT

MARKETING SPEND IN 2014

Source: Econsultancy Marketing Budgets

DID YOU KNOW? 36%

OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE

AT CONTENT MARKETING

Source: 2013 Benchmarks And Trends (CMI)

WHY?

Source: Marketing Sherpa

0

10

20

30

40

50

60

70

Lack of budget/time Lack of strategicthinking

Lack ability todevelop content

Lack insight intotarget audience

Lack clarity on goalsand objectives

62%

39%

35% 32%

27%

Barriers To Marketing Success

1. Planning

2. Scheduling

3. Creation

4. Daily Habits

1. PLANNING

Publications

Influencers

Best performing

content

Competitors

Key themes

Audience

2. SCHEDULING

PROJECT MANAGEMENT

EDITORIAL CALENDAR

CMI Everyone

on the

same page

What,

When &

Where

Helps keep

focus

Source: CMI

Prioritise Calendarise

Sticky Notes

3. CREATION

Coning

3 – 6 – 5

Time Blocking

Outcome

Metrics

Goal

Setting

THE BIG IDEA

THE BIG IDEA

4. DAILY HABITS

DID YOU KNOW? 40%

OF ALL DECISIONS WE MAKE ARE DRIVEN BY

DAILY HABITS

Source: Jeff Haden (Inc.com)

EMAILS

Source: Chui et al Mckinsey.com

Respond to

emails at

set times

The 4 Ds

(InboxZero)

InboxPause

Unroll.me

Mailstrom

PHONE CALLS

DND or

Voicemail

Batch or

Schedule

Calls

MEETINGS

Source: Jayson DeMers Searchenginewatch.com

Quick

Phone Call

Group

Skype or

Conference

Call

Set an

Agenda

Andy Williams Hannah Norman Rob Arkell

MAKE ADJUSTMENTS

TO DAILY ROUTINES

OTHERWISE YOU MAY FAIL

FINAL THOUGHT

Source: Dave Trott

LOADS MORE FREE

TIPS AND ADVICE

FREE Whitepaper

http://kooz.ai/Content-Whitepaper

NEED HELP WITH YOUR DIGITAL

MARKETING?

@Koozai_James

james.perrin@koozai.com

0845 485 1262

koozai.com

IMAGE CREDITS

http://www.bigstockphoto.com/image-43334488/stock-photo-time-to-plan

http://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the-

computer

http://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefully

http://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and-

worried

http://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and-

feeling-confident

http://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboard

http://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concept

http://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outside

http://en.fotolia.com/id/59508691

http://en.fotolia.com/id/50087096

http://www.bigstockphoto.com/image-61184954/stock-photo-telephone

http://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking-

in-a-cafe

http://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29-

with-long-ears-and-large-eyes%2C-southern-africa

http://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise

REFERENCES

http://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.html

http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_e

conomy

http://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks-

that-successful-people-use-every-day/

http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The-

Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Life

http://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013-

benchmarks-budgets-and-trendsnorth-america-14855770/6

http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htm

http://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott-

predatory-thinking