Northeastern Case Study: Testing and Scaling LinkedIn Campaigns

Customer Success Story: Northeastern University

Chris AldrichMarketing Manager

Northeastern University@aldy04

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• Northeastern’s Partnership with LinkedIn• Our Approach to Testing New Campaigns• Tips for Scaling Your Campaigns

Today’s Agenda

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Registered LinkedIn Users

Considering Further Study

Intend to Undertake Further Study within

18 months

Our Approach to Testing New Campaigns

Identify Goals& KPIs

Monitor Click Demographics

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Identifying Goals & KPIs for LinkedIn

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Utilizing Click Demographics as a Tool for Testing & Scaling

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Scalability: Content is the Key

Create Content Calendars

Utilize Visual Templates

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Scalability Tip: Content Calendars

Scalability Tip: Visual Templates

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Tips for Testing & Scaling LinkedIn Marketing Campaigns

Identify Your LinkedIn Goals & KPIs

Dive in on Click Demographics

Create a Content Calendar & Utilize Templates

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