New marketing realities

New Marketing Realities On Personal Care Product Like Soap, Hair Oil, Skin Cream, Toothpaste etc.

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Group Member

1. Surbhi Raghuvanshi2. Bhaskar Kaw3. Gaurav Mulchandani4. Nimish Pillai5. Abhir Bandodkar6. Nikhil Deshmukh

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Introduction

• There is rapid change in the marketplace can takes place day by day.

as we consider the marketplace before 10-15 years ago conditions are

different.

• The market emerges with new Marketing Behaviour, Opportunity, and

Challenges.

• New marketing realities based on Three Transformative Forces.

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Three Transformative Forces

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New Marketing Realities

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1. Technology

• Whereas the marketing terminologies states technology as a mode or a

medium which helps marketer propagate his/her deliverables to the end user.

• The best outcome of bringing in technology has been innovation.

• The technology has been dynamic throughout right from television

(advertisement) to internet (viral marketing).

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2. Globalization

• Globalization refers to the changes in the world where we are moving away from

self-contained countries and toward a more integrated world.

• Globalization of business is the change in a business from a company associated

with a single country to one that operates in multiple countries.

• The impact of globalization on business can be placed into two broad categories

a. market globalization

b. production globalization.

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3. Social Responsibility

• In marketing is important because the practice involves focusing efforts on attracting

consumers who want to make a positive difference with their purchases.

• Many companies have adopted social responsibility strategies in marketing as a

means to help the community or produce services and products that benefit society.

• initial investment may be involved to split portions of profits or donate to those in

need.

• social responsibility in marketing promotes a positive company image, which can

significantly impact productivity and profitability favourably.

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P&G In social responsibility

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Dabar In social responsibility

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Hindustan Unilever Ltd. in social responsibility

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Social Responsibility

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Thank You