MEGA App Project

EVERYTHING IN ONE APP

Communication objectives: Make a strong support to customer service, live communication

using voice and messaging Engage audience and increase loyalty of app users, increase

frequency & dwell time for app visit Retention cross-visitation to MEGA Follow-up on customer experience in MEGA App by carefully

working with reviews, feedback and communication

Target Audience:Lifestyle guests: fledglings, nest builders, young independent.Young family guests: playschool parents, primary schoolExperienced guests: secondary school parents, empty nesters

CREATIVE BRIEF

Customer insight:I enjoy smart shopping and need to get everything at one place.

Results of communication (in result of communication users should ...): understand that MEGA App has the largest selection and the most affordable fashionable fitches

The key message: Exciting experience before, during & after shopping is guaranteed

RTB (Reason to believe):Most exciting experience for all customers, unique MEGA fitches, personalized customer journey, barrier free support

CREATIVE BRIEF

ABOUT MEGA APP

MEGA App – amazing smartmobile application, that will be aninteractive assistant and personalconsultant before, during andafter shopping for the manyMEGA customers

APP TECHNOLOGY

Identify Location tracking

Voice Assistant

Communication Rewards Big Data

EVERYTHING IN ONE APP

BARRIER FREE CUSTOMER SERVICE

CROSS-VISITATION

PERSONALIZED CUSTOMER JOURNEY

LOYALTY PRODUCT

BARRIER FREE

BARRIER FREE

PushVoice

AssistantMessenger Offers

Personalaccount

SmartCaring ConnectingInspiringFor the

many people

VOICE ASSISTANT

Barrier free support forMEGA customers

Big Data knowledge

Using MEGA customerresearches for relevantsearch results

PERSONALIZED JOYRNEY

PERSONAL SEARCH RESULTS

Rersonalised search results

Personalized push

Personal account with rewards and recommended routes guide

PERSONAL ACCOUNT

Personal account or family account

Personal shopping lists

Instant Messenger

Kids corner (Family care room, Kids club schedule & booking, Kids event zone)

CROSS VISITATION

RETENTION CROSS-VISITATION

Shopping lists

Shopping routes

GamificationPersonal offers

Bonus Points

SurprisingEngagingInspiration InterestingTouch people

hearts

FAMILY SHOPPING LIST

Planning shopping list and fulfil before visit.

Navigation and personalized routes during.

Gamification, reward system after.

LOYALTY PRODUCT

GAMIFICATION

Points for walking in

MEGA

Points for finished shopping

lists

Points for purchases

100 point for 1000 steps

1000 points for 1 lists

5000 points for 1 purchase

GAMIFICATION

Plan your shopping list

App will recommend you best route

Earn bonus points for all you family activity

Convert your bonus points to MEGA gift card

BONUS POINTS EXCHANGE

Control you credit balance in App

Pay using NFC directly from smartphone

MEGACARD APP INTEGRATION

WE LOVE MEGA