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Go all the way from newbie to Guru of Organic, Paid, and Social Media competitors research! After a brief SEMrush overview, describing its basic features, we introduce more advanced options, and then switch to competitors analysis in Social Media with the help of some must-have tools for every Community Manager!
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Maximize your competitors researchOrganic, Paid and Social Media
Elizabeth Lavrienko
Support Specialiste.lavrienko@semrush.com
Olga Andrienko
Social Media Managero.andrienko@semrush.com
Structure:
Competitive
Analysis
SEOPPC
Social MediaTools
With Elizabeth With Olga Questions!
5 Competitive Research steps
you should take
STEP #1 – Organic
Who my competitors really are?
SEMrush Organic Competitors report
STEP #2
Finding the right keywords
Domain vs Domain Tool
+
Keyword Difficulty Tool
STEP #3 – Ads
Your competitors in Ads and Organic – are they the same?
SEMrush Ads Competitors report
STEP #4
Spying on your competitors’ Ads
SEMrush Domain Ads History report
STEP#5
Track your success!
Position Tracking Tool
MAXIMIZE-86C92S5G
Elizaveta LavrienkoCustomer Support Specialist
e.lavrienko@semrush.commail@semrush.com
promo.semrush.com
Social Media Tool for
Competitive Analysis
Free Or With Free Trial!
RivalIQ.com Fb, Twitter, G+, YouTube, LinkedIn, Instagram
Create Landscapes
You should know your main competitors, but RivalIQ can
suggest some
See where you have the advantage
Check a specific social channels or metric
Total
Change (%)
Likealyzer.com - Facebook
Analysis + recommendations!
What’s good and what’s bad
Good! Check when they’re
posting!
Hmm, I shouldn’t post too many links on my page
Leverage your competitors’ experience!
Simplymeasured.com - Facebookhttp://
simplymeasured.com/free-social-media-tools
Enter your brand and companies you want to compare yourself with
Sproutsocial.com – Twitter comparison
Sproutsocial.com
Engagement rate, Influence + Follower count and mention comparison
Topsy.com - Twitter
Brand example - Ford
When?
What?
Where?
Talkwalker.com
Track the mentions of the brand
2 free tools to use for your personal brand!
SumAll.com
Canva.com – the best free tool for an easy web design
Good luck!
Be persistent, and everything is possible!
MAXIMIZE-86C92S5G
Elizaveta LavrienkoCustomer Support Specialist
e.lavrienko@semrush.commail@semrush.com
promo.semrush.com
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