Mastering the Art of Social Media at Events

#socialevents

Master the Art of Social Media for Events

Event Marketing Resources

Presented By:

Justin GonzalezMarketing Communications

@justinSF

DoubleDutchData Driven Event Apps

@DoubleDutch

#socialevents

THANK YOU FOR YOUR FEEDBACK!

#socialevents

WHICH SOCIAL NETWORKS DOES YOUR COMPANY CURRENTLY USE?

Twitter25%

Facebook25%

Instagram11%

Pinterest7%

Google+10%

Linkedin22%

#socialevents

WHICH SOCIAL NETWORKS DO YOU WANT TO LEARN MORE ABOUT?

Twitter23%

Facebook19%

Instagram15%

Pinterest11%

Google+14%

Linkedin18%

#socialevents

MY STRATEGY NEEDS HELP WITH…

Engagement40%

Inspiration25%

Advertising16%

Analytics / Data19%

#socialevents

2 COMMON THEMES

1. How do I get people to engage with my brand?

2. How do I get people to register for my event?

#socialevents

We’ll Cover…

Social Media 101: A Crash Course

The Rules of Social Engagement

Questions?

Master the Art of Social Media for Events

#socialevents

2015 STATE OF MARKETING

“The top 3 areas of increased spending include social media advertising (70%), social media marketing (70%), social media engagement (67%)...”

— Salesforce, 2015

#socialevents

WHAT IS SOCIAL MEDIA?

“Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.”

– Wikipedia.org

#socialevents

WHAT IS SOCIAL MEDIA?

“’Social media’ is a way for people to communicate and interact online.”

— Moz.com

#socialevents

We’ll Cover…

Social Media 101: A Crash Course

The Rules of Social Engagement

Questions?

Master the Art of Social Media for Events

#socialevents

SOCIAL MEDIA STRATEGY

Listen

EngageMeasure

#socialevents

SOCIAL MEDIA STRATEGY

Listen

EngageMeasure

#socialevents

BRAINSTORM KEYWORDS

#eventprofs

event app

event tech

trade showexhibitor

meeting app

@davidadler @bizbash

@mpi#PCMACL

#socialevents

PUT THEM IN BUCKETS

Money Keywords Speakers Broad Keywords

event app Julius Solaris #PCMACL

event tech Liz King event planning

#eventprofs BizBash event registration

event marketer MPI event sponsorships

#socialevents

#socialevents

APPLY IT TO ADVERTISING

Money Keywords Speakers Broad Keywords

event app Julius Solaris #PCMACL

event tech Liz King event planning

#eventprofs BizBash event registration

event marketer MPI event sponsorships

#socialevents

SOCIAL MEDIA STRATEGY

Listen

EngageMeasure

#socialevents

THE 4-1-1 RULE

Share Content

Repost

Self-PromotionCredit: Joe PulizziContent Marketing Institute

#socialevents

TAILORED AUDIENCES

#socialevents

SOCIAL MEDIA AUTOMATION

#socialevents

SOCIAL MEDIA STRATEGY

Listen

EngageMeasure

#socialevents

QUANTITATIVE DATA

• Followers / Fans

• Engagement

• Timing / Frequency

• Click-thru Rate (CTR) / Conversions

#socialevents

TRACKING CONVERSIONS

Keyword Spend Site Visits Downloads Sign Ups

Money Keywords

$500 1,000 45 105

Speakers $750 2,500 85 210

Broad Keywords

$500 750 15 25

#socialevents

QUALITATIVE DATA

• Influence

• Sentiment

• Conversations

#socialevents

SOME TOOLS OUT THERE

Measurement Listening & Insights Monitoring & Responding

Crowdbooster Topsy BuddyMedia

Social Crawlytics Radian6 SocialEngage

Simply Measured Sysomos HootSuite

Demographics Pro Vocus Sprout Social

True Social Metrics RowFeeder Meshfire

Moz Analytics Zignal Buffer

Credit: Moz.com

#socialevents

SOCIAL MEDIA STRATEGY

Listen

EngageMeasure

#socialevents

Master the Art of Social Media for Events

Event Marketing Resources

Presented By:

Justin GonzalezMarketing Communications

@justinSF

DoubleDutchData-Driven Event Apps

@DoubleDutch