Master Class in Multi-Channel Marketing - Scott Perry, Jerome's Furniture & Rick Backus,...

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CAUTIONARY NOTE:

Learn how Jerome’s is Engaging their Best Customers to Boost Store Visits by 70%

Master Class in Multi-Channel Marketing:

#brontosummit

• Founded CPC Strategy

10 years ago

• Father of Emmett!

www.cpcstrategy.com/bronto17

ABOUT RICK

CPC STRATEGY SERVICES

CPC STRATEGY CLIENTS

Slides Available Here:

ONE OF OUR FAVORITE CLIENTS!

JERRY = THE FACE OF JEROME’S SINCE 1973

JERRY HAS STARRED IN THOUSANDS OF COMMERCIALS

IN 2013…

Jerome’s Had:

• 5 Retail Locations

• Strong Local Brand Recognition

• Loyal Offline Customer Base

• A Complete Lack of a Digital Strategy

ENTER SCOTT PERRY

ABOUT SCOTT

“I programmed the first website myself with 16 items of furniture. I

scanned the images at Kinkos, coded the HTML and uploaded it to the

Internet with my 28.8K dial up modem, the fastest around at the time. I

can still remember the first time the phone rang and someone placed an

order and gave me a credit card number. I knew I was on to something.”

• Founded in 1995

• Sold in 2000

ABOUT SCOTT

• Founded in 1995

• Sold in 2000

HALF MAN | HALF MACHINE

Attribution

Analytics

Web/App

Development

EmailPPC

SEOCRO

Bridging The Online & Offline Gap

Omnichannel in Retail

#brontosummit

• 1995 - OfficeFurniture.com / FurnitureOnline.com, Sold in 2000

• 2000 - EverythingFurniture.com, merged in 2011, sold in 2013

• 2013 - Jerome’s

Founded 1954, family owned, Southern California based, 13 large store format

ABOUT SCOTT

• It’s Hard to visualize what furniture will look like in your home.

• Will it match my wall color?

• Will it match my carpet or flooring?

• Will it compliment my room's current style?

THE PROBLEM

• My friend Jeremy and his wife

PREVENT THIS

• Visualizing furniture INSIDE your home using Augmented Reality and a smartphone or tablet.

THE SOLUTION

JEROME’S AR TV COMMERCIAL

LIVE DEMO…

• Cimagine / Snapchat story

• Augment

• 3D Models

• Photograph or 3D Camera Capture

• Product Information / Dimensions

TECHNOLOGY & ASSETS

• 73% Higher eCommerce Conversion Rate

• 228% More Time on Site – 14 minutes vs. 4 minutes

• 60% More Likely to Click -> Call

• 117% More Likely to Fill Out a Credit Application

In addition we constantly get feedback in our surveys, people walking into store with the app bringing in their saved pictures in the store, brand equity and street cred from millennials.

THE RESULTS

How Can You Use Email to Bridge The Gap?

Omnichannel and Email

#brontosummit

Care Guides – All of our customers get a customized care guide depending on what products they buy:

• Wood Furniture

• Fabric & Leather Care

• Mattress Care

• Feather & Down Care

BRONTO WORKFLOWS

BRONTO WORKFLOWS FOR RATINGS + REQUESTS

How We Use Segmentation:

• Target Store Specific Users

• Target Specific Product Buyers

• Ues Custom Data Like Open Credit to Show that to Customers in Email

• Target Catalog Mailings to Your Best Customers, Avoid Angry Customers

BRONTO SEGMENTATION

Thank You

@redlineshifter

Master Class in Multi-Channel Marketing - Scott Perry, Jerome's Furniture & Rick Backus,...

Marketing

ST. JEROME'S UNIVERSITY UNIVERSITY OF WATERLOO LEGAL STUDIES 101

Backus Mariela

Backus Paper

reporte - Backus

Friar Jerome's beautiful book, with decorations by W.S

Finanzas backus

Presentacion rse backus

Empresa Backus

BACKUS S.A

Memoria backus

(161513551) backus

Backus Trea

diseño backus

Ppt Backus 15.04

Origen, Plato, and Conscience in Jerome's Ezekiel Commentary

Group - St Jerome's Primary School

Backus Terminado Edpo2

Avance Backus

Boletin Backus

Backus Historia