Marketing with YouTube | NAB 2015

Marketing with YouTube

Marketing with YouTube | NAB 2015

Marketing with YouTube | NAB 2015

• Author, lynda.com • Founder, Brainiak FM • O.G. Podcaster

JUSTIN SEELEY

Marketing with YouTube | NAB 2015

10-Point Plan

1

Analyze Your Target Audience

Marketing with YouTube | NAB 2015

Who are they? What do they like? What do they hate? What are there pain points?

2

Keep Your Content Timely

Marketing with YouTube | NAB 2015

Blogs Podcasts Industry Publications

3

Keep Your Content Diverse

Marketing with YouTube | NAB 2015

Make it different, but the same…

4

Write Compelling Headlines

Marketing with YouTube | NAB 2015

You want content to be as sticky as possible

5

Transcribe Your Videos for SEO

Marketing with YouTube | NAB 2015

Accessible and Searchable

6

Integrate Your Brand Experiences

Marketing with YouTube | NAB 2015

All of your properties should work together.

7

Cross-Promote Your Content

Marketing with YouTube | NAB 2015

Cross-promotion on all of your social channels is a must.

8

Engage Your Audience

Marketing with YouTube | NAB 2015

Ask Questions Answer Questions Say “Thank You”

Be a Human

9

Don’t Feed the Trolls

Marketing with YouTube | NAB 2015

10

Measure, Quantify, Adjust

Marketing with YouTube | NAB 2015

General Stats Audience Retention Demographics

YouTube Analytics that Matter

Marketing with YouTube | NAB 2015

FAQ

1

How Long Should My Videos Be?

2

How Do I Grow My Subscribers?

3

Do You Pay to Boost Your Reach?

4

Is YouTube for Me or My Client(s)

5

How Much Can I Make on YouTube?