Marketing Technology, The Next Big Thing by Lluís Font @lluisfont

ByLuisFont@lluisfont

MARKETING

THENEXTBIGTHING

TECHNOLOGY

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3

4

INBOUND MARKETING

BLOG

LANDINGWHITEPAPERS- EBOOKS

VIDEO

FORMS TARGETLIST

LEADNURTURINGWORKFLOW

MARKETINGAUTOMATION TOOL

LEADSCORINGPROCESS

LEADQUALIFIED!

SUCCESS

MQL

GREATCONTENT

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BD1

BD2

SEGMENTACIONPORCAMPAÑAS

BD3

EQUIPOCOMERCIAL

REUNION

LLAMADAACLIENTENUEVOO CLIENTEACTUAL

EMAILMARKETINGWORKFLOWLLAMADAPRIORITYB

LEAD

PRIORITYA- LEAD

ABIERTO,CLICK,RESPUESTA

“SIQUIEROUNAOFERTA”

PREPARARPROPUESTA

PRESENTACION

SEGUIMIENTOCOMERCIAL

OFERTAGANADA!

SEGUIMIENTOCOMERCIAL

“NO”DEFINITIVO

“MELOTENGOQUEPENSAR”

BD3

E-MAIL MARKETING Y “COLD CALLING”

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SOCIAL SELLING

SQL–CONVERTEDACCOUNT

• SEARCHPROFILE• ANALYZE• HAVEFRIENDSINCOMMON?• FOLLOW

• LIKE• MENTION• COMMENT

• INTRODUCTIONFROMCONTACT• PERSONALIZEDINVITATION

• CONTACTASKINGFORCALL,DEMO,MEETINGSEARCHTARGETCLIENTS

TARGETLIST

SOCIALSELLING

SUCCESS

PROFILEANALYSISSOCIALENGAGEMENTINVITATIONSENTINVITATIONACCEPTEDCONTACTSUCCEFUL

Cuidado con las herramientas automáticas en Linkedin…

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TODO TRABAJANDO JUNTO

BASEDEDATOS

OUTBOUND

INBOUND

SEARCHTARGETCLIENTS

WEB

CRM SALESPROCESSLLAMADA

LEADNURTURING

LEADSCORINGMQL

RESPUESTAMQL

RESPUE

STA

BASEDEDATOSINBOUND

SINRESPUESTA

SQLSOCIALSELLING

NOINTERESADOMASADELANTE

LEADNURTURINGSALESENABLEMENT

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INCREIBLES

DOSTENDENCIAS BASADAS EN

TECNOLOGIAS DEMARKETING

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PROXIMITY MARKETING

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PROXIMITY MARKETING

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rocksbecausemarketsvary

Average Rain

MARKET MARKET

Average Extremeconditions

MARKET MARKET

Average Sportmatch

MARKET MARKET

Average Goodweather

MARKET MARKET

Homedelivery

Homeinsurance

Women’sapparel

Getaways

growswithsportsmatches

+15%

growswithrain

+20%growswithextremeconditions

+9%

growswithgoodweatheratdestination

+10%

Gamblingaffectedbysports

Flightsaffectedbybankholidays,weather

Taxiandtransportaffectedbyweather,traffic

Retailsamedaydelivery,createsanopportunitytomarketretailgoodsinReal

Time

*Ask usforotherstudies

MOMENT MARKETING

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Weatherconditionsandforecasts

Sportingevents andgamehighlights

Specialcalendardays,holidays,payrollschedules,creditcardschedulesStockmarkets indices,Foreigncurrencyexchange rates,gas prices

Concerts,conferences andtradeshows

Televisionschedules

CRMIntegrations

SetAdsorPostsonSocial

platforms

Adapt Bidson Adwords

AD-networks,A/B Platforms,

Andmanymore...

PUSHemailcampaigns

APICustom

Integrations

RTB

MOMENT MARKETING

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LAREVOLUCIÓN MÁSGRANDE

ESTAPORLLEGAR…

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NeuroMarketing

NeuroVentas

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✅ Métodoabsolutamente científico

✅ Permitepredecireléxitodelascampañas antesdelanzarlas

✅ Tendráuncosterazonable

PNL

PSICOLOGIA

ANTROPOLOGIA

SEMIOTICA

NEUROMARKETING/VENTAS

NEURO MARKETING

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CLAVES✅ LATECNOLOGIAMOVERAELMARKETING

✅ TODOSERAMEDIBLE

✅ SELECCIONARLASTECNOLOGIASADECUADASPARANUESTRAEMPRESASECONVERTIRAENFUNDAMENTAL

✅ LOSDINOSAURIOSINTENTARANRELENTIZARELPROCESO

✅ ALGUNASESCUELASDENEGOCIODEBERANREINVENTARSEODEJARDEIMPARTIRMARKETING

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HE VENIDO A VENDER MI LIBRO J

luis@agilesales.pro

ALFINALDELAÑOLOQUECUENTANSONLOSRESULTADOS

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