Marketing for Optometrists: Tips and Trends to Win Today's Patient

Marketing ShowdownDr. Alan Glazier & Dr. Justin Bazan

10/11/16

1

Surefire Social: The First LOCAL Marketing Automation System

NEVER WORRY ABOUT WASTING MONEY ON DIGITAL MARKETING AGAIN

● Drive Down Lead Cost ● Get More Conversions ● Measurable Metrics

2

Tonight’s Marketing Showdown

Dr. Alan Glazier

Optometrist & Founder of OD’s on Facebook

Shady Grove Eye and Vision Care

Dr. Justin Bazan

Optometrist

Park Slope Eye

Dr. Nathan Bonilla-Warford

Optometrist

Bright Eyes Kids

Jeff White

Marketing Success Manager

Surefire Social

&

Moderated by Joined by Expert

3

Trends in the Eye Care Industry

4

Talking points

➔ Where should your focus be on social media?

➔ How should you advertise your specialties?

➔ What’s the secret to winning loyal patients?

➔ How do we compete with big box stores?

5

Lightning Round

6

Question

What’s the best way to get online reviews?

7

Question

What are the best social media platforms?

8

Question

How do you track how patients find you?

9

Question

How can I leverage my team to create great content?

10

Question

What do patients want to read in an OD’s blog?

11

Question

When is it okay to use humor in my marketing?

12

Question

What do patients expect to see on my website?

13

Question

What directories are patients using to find eye doctors?

14

Question

What percent of my budget should go to marketing?

15

Question

How can my practice provide excellent online customer

service?

16

For a copy of this presentation email: Lauren.M@surefiresocial.com

17

Are you interested in getting a local visibility check-up?

Call (703) 788-6730

or

Email Lauren.M@surefiresocial.com

Take That Next Step to Success

Take-Home Tactics

Marketing VS Outsourcing

How do you make a decision on running marketing in-house or outsourcing?

18

Q&A

19

For a copy of this presentation email: Lauren.M@surefiresocial.com

20

Are you interested in getting a local visibility check-up?

Call (703) 788-6730

or

Email Lauren.M@surefiresocial.com

Take That Next Step to Success

/SurefireSocial @surefiresocial Surefiresocial.com

21