Marketing Communications - MRC

Project Portfolio

Marketing Communications Matt Conkrite

We had Liftoff

NPI LaunchesScheduled webinars with 100+ global salespeople

Digital & print-on-demand sales kits

Internal communications with commercial teams

Customer events

Articles and advertising in global technical magazines and websites

Result: $MM’s of new sales per year

Arrows for the quiver

Sales CollateralCopyrighting/Editing./Creative Direction

Prioritizing what matters most to customers

Online Distribution

Result: Material that everyone understands, wants to read and forward to colleagues.

We showed… not just told

Info GraphicsShowing, not just telling, how complex systems can best benefit customers.

Result: Value props became more obvious for customers.

We talked in

different ways

DigitalSavings calculators, virtual product displays and YouTube manufacturing videos.

Result: Bringing products and capabilities to customers faster.

PostersInternal/Channel Distribution

Result: Fast support of offering messages to distributor-hosted events.

We instructed.

Technical & Application SeminarsPlanning and coordination

Online promotion and registration

Seminar tools

Result: Hundreds of key customers learn from our experts. Leads generated for additional $MM’s in sales.

The Motors InstituteLive Displays

Video Monitors

Lecture Space

Breakout Conference Rooms

Kitchen/Break Room

Result: Used for sales conferences, business workouts, engineering training, and customer visits.

And stood out.

Print AdvertisingOver 1MM impressions/year in trade media visible to customers.

Result: Significantly drove more web traffic generating hundreds of leads and more sales.

Trade EventsPlanning and coordination

Display design to meet the message and audience

Result: Awareness to thousands of potential customers, hundreds of sales leads, and multiple meetings.

We were transparent

Newsletter Design & ContentBusiness Channel (End-User, Distributor)

Employee Communication

New Acquisition

Result: Engaged, well-informed employees and sales channel.

Sales ConferencesTheme creative direction

Entertainment

Imagineering multimedia

Result: Energized and engaged sales and commercial teams.

Internal CommunicationsCross-functional planning

Global planning

Leadership messages

Result: Engaged employees and smooth business transitions.

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