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This is a short presentation about some Loyalty and Marketing principles viewed through my personal experience in these last 15 years. It discusses how the consumer becomes a point collector. His relation with the Loyalty scheme becomes similar to the relation he has with money. This is true particularly when the loyalty coalition offers him a universal or "closed community" point system. As in a closed loop prepaid cash system, a second currency generated as a virtual cash, will encourage consumer spending. But how can the diverse umbrella category called digital marketing be used appropriately in such changing world of daily digital trends? How can you help a loyalty coalition develop a digital road map successfully? Of course most of these questions remain unanswered here, but the core set of experiences a marketing professional has to carry, in order to be able to work efficiently over these many key issues, is summarized here.
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Marketing Presentation on Loyalty By Neissan Monadjem:
Loyalty: Is it money or points?
The Unifying Theory of Loyalty:
Clients are collectors of Virtual Cash!
The history of
123
“n”
1
1 Paper Voucher
2003 Digital Voucher
The “cowrie shell” China, Shang Dinasty 1.000 B.C.
”tetradrachma” or the “Athens Owl”
Virtual Cash
So, through which channels can I deliver this principle in 2015?
Digital Marketing.
A better Loyalty Digital Presence demands, First:
Discovering, forecasting & engaging in the next on-line Marketing...
...TRENDS.
1- Companies invest to acquire active communication roles in the Social Media.It is not only about your brands, companies are now in need of
creating a digital “personality” in social media.
2- The explosion of Memes....
3- The image avalanche....
4- Everyone goes mobile....
Social Medias:What is the right path
for expansion?
It requires having the right set of tools:
2 - Digital Marketing
3 - Market Strategy
4 - Knowledge in structuring coalitions
5 - Strategic Business Modeling
1 - Conception and tactical implementation of marketing roadmaps
(with mobile experience)
6 -Identity & Branding (*)
(*) You really don’t need # 6, but it doesn’t hurt knowing it!
Marketing Roadmaps
Cases
GIFT CARD
GIFT CARD BRASIL
Sistemas Pré-Pagos
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LTY
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Administracão
GIFT CARD
Sistemas Pré-Pagos
Administracão
GIFT CARD BRASIL
Administracão
Sistemas Pré-Pagos
Administracão
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Administracão
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Sistemas Pré-Pagos
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LOYA
LTY
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Administracão
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LOYA
LTY
VARE
JO
PRÉ-
PAG
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ETCA
SH
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PAG
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CHO
OLC
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Administracão
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Administracão
LOYA
LTY
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OD
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Marketing Roadmap
Next Consortium 2003
2 Security
3 Loyalty
1 Pré-pago
4 Giftcard
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Reunião Diretoria.
Assinatura de Documento Legal.
Reunião de traballhos sobre produtos.
Negociação de Valuation.
Reuniões de Closing com advogados.
23/1105/12 09/0214/03
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1- Eduardo Godoi
2
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3
3 - Jeorge Homsi
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Documentos (mni BP) : avaliação de cada linha de produtos
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Marketing Roadmap
joint venture 2012
Digital Marketing
SchoolCash B2C Campaigns
2010
2011
2012
2013
Digital Marketing
Smart-e-pad B2B
pré-pagoscredito/debitocashchequesoutrosBr
azilia
n Pr
epai
d M
arke
t:
pré-pagoscrédito/debitocashchequesoutros
Market Strategy
Market Strategy
TOTAL Vouchers Telecom Outros
G.S.P.P. 2010
Strategic Business Modeling
Next 2003
Coalition & Consortiums
Nextpar S.A. 2005Largest Brazilian Consortium for Software
Export ”NEXT” becomes a Holding (Nextpar S.A.) with seven co-founding
members, representing US$ 1 Billion of revenue and over 20,000 workers
specialized in IT solutions for the Banking Industry. Neissan Monadjem, CEO and
president of E-Safetransfer is elected as Chairman of the Board.
Identity & Branding Strategy
2012
2005
2003
1999
1985
2006
2009
Neissan MonadjemLoyalty & Payment Business Development Executive
neissanmonadjem@gmail.com
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