L'oreal: Global Brand Local Knowledge

L’OREAL: GLOBAL BRAND LOCAL KNOWLEDGE

Ron Keenan & Trevor Davisson

FOUNDER

French chemist Eugene Schueller

EARLY L’OREAL MARKETS

THE MOVE WESTFrancois Dalle named CEO in 1957psychographic & psychological profiles

1950’S L’OREAL MARKET

GLOBAL BRANDSir Lindsay Owen-Jones 5 core business technologies

hair colorhair care

skin carecosmeticsfragrances

LATE 1990’S L’OREAL MARKETS

BRAND DIVERSITYmarketing team for each respective brand

placing brands in specific markets (department stores, mass retailer, etc)

strict pricing designation (low, mid & high)

CELEBRITY ENDORSEMENTS

NIKE

TRADITIONAL MARKETING TO DIGITAL MARKETING

small online initiatives

not ready to move yet

aware the future is online

SOCIAL MEDIA FOOTPRINT2 million likes L’Oreal USA

121,000 twitter followers L’Oreal USA

54,000 Instagram followers

2 BILLION DAILY USERS BY 2020?

depending on the estimate (7.5B or 8B)

L’Oreal would need 25% to 26% of the world’s population using cosmetics

with 93% of their revenue coming from cosmetics

HAVE A NICE DAY