L'OREAL-Case Study

Present CEO : Jean Paul Agon

FROM 1909 TO 2017

L’OREAL GLOBALL’OREAL GLOBAL

MARKET SHARE OF L’OREAL

L’OREAL HEAD QUARTERS @ FRANCE

SUCCESS STORY OF L’OREALSUCCESS STORY OF L’OREAL

L’OREAL SUSTAINABLE COMMITMENT

ITS SUSTAINABLE COMMITMENT

CONTENT BASED MARKETING

MESSAGE STRATEGYMESSAGE STRATEGY

ENDORSEMENTS

PROMOTIONAL EVENTS

PARTNERSHIPS

INTERACTIVE MARKETING

GLOBAL COMMUNICATION STRATEGY

IMC STRATEGY IN MIDDLE EAST

SUMMARY

DISCLAIMERCreated by Akhila Samala, IIITDM kancheepuram, during a marketing internship by, Prof.Sameer Mathur, IIM Lucknow

Marketing